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Long-Form Video’s lead in effectiveness

Posted in Uncategorized by Page on April 27, 2015

In a World of Long-Form Video, Make Your Ads Count Yahoo research finds shorter video’s are better and video viewers notice mobile ads 37 percent more than other platforms By Lisa Utzschneider April 22, 2015, 11:59 AM EDT Video is the most powerful medium of digital media today. Bold statement,...

Digital Marketers Top Priorities

Posted in Analytics, Marketing Articles by Page on April 27, 2015

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Marketing Charts looks at the research done by Experian into how marketers are setting their priorities in this new challenging marketing era. Storytelling in your marketing has taken on new pathways, new technologies, and new challenges. Perhaps some of the insights shown in this article can help you set the...

Live streaming is becoming central to social media.

Posted in Marketing Articles, Social Media Articles by Page on April 25, 2015

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All of us are seeing the relevance of streaming media in today’s social media…it is a easy way to engage in social exchange. Check out Adobe’s research into the adoption of Live Web broadcasting via live streaming video. ADI: Live Streaming From The Web, It’s Social Media! CMO EXCLUSIVES | April 22,...

Loyalty Programs do modify shopping habits.

Posted in Marketing Articles by Page on April 10, 2015

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Loyalty Programs do convert, generate sales, and create brand loyal consumers. Here is the latest research from Marketing Charts.com regarding the value of Loyalty Programs in your marketing mix. check it out you may find it valuable in connecting with your consumers and making them more brand loyal. ...

Multicultural Consumer research

Posted in Business Articles, Marketing Articles by Page on April 10, 2015

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Understanding your multicultural audience is very important in today’s consumer marketplace. This research might help you understand the general dynamics of these consumer groups. As written in Advertising Age Multicultural Consumers by the Numbers: From Shopping to Tweeting What You Need to Know About How Various Ethnic Groups...