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Programmatic Buying and how to win.

Having read one of the articles posted to tpgbrandstrategy Ankit reached out and supplied us with the following article he had posted in 2013 relating to the evolution of Programmatic Buying.    So we are glad to post this blog and the insights that Ankit is offering.  Thanks for the...
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Road America will host IndyCar once again…fantastic.

To me this is the best road course in America….Growing up in Central Wisconsin, Going to school nearby, watching numerous Can Am Races at the track, and having driven the course myself at speed it is amazing.  With iconic names like Canada Corner and Kettle Bottoms it is an amazing...
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Email Marketing success elements

Successful email marketing takes strategy, implementation, forethought, and above all else an ultimate expectation of what your activation needs to be at the end.   Then measure it, test it, and build on the success of the campaigns that you build and generate.   Understanding the basic principals of building...
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Advertising execs share thoughts on social media

Charlotte Biz Journal visits with various advertising agency exec’s to get their perspective of how to best benefit from the use of social media.  Check out these short perspectives shared by numerous Charlotte Advertising leaders into how they benefit from understanding and utilizing social media as a core element of...
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Instagram offers advertising tools.

Instagram adds new functionality that could dramatically impact traffic, revenues, and conversions for advertisers.   Take a look and see how it can impact your business.   Instagram just made a major move that will turn it into a huge advertising business Aug. 4, 2015, 4:30 AM LARA O’REILLY As...
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