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What is the CMO’s role in todays business model?

The Page Group see’s how the CMO’s role is evolving and leading more towards the boardroom thru the diversity of experiences that the CMO brings to the organization. Job #1 is always identifying, understanding, tracking, analyzing, and gauging the connection between the consumer and the brand. Due to the...

George Kurtz, CEO Crowdstrike, receives ISSA Presidents Award.

Posted in Business Articles by Page on November 18, 2015

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Congratulations George Kurtz…Again, you and crowdstrike get the recognition that you deserve for developing and implementing the first cloud based security solution for endpoint protection for major corporations around the world. We could not be prouder of the effort put forth by your team and the success that you...

Pulse Evolution enters into a New Strategic Partnership w/ VTEC of Japan

Posted in Business Articles, Marketing Articles by Page on November 18, 2015

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Our friends over at Pulse Evolution announce this week a new partnership with VTEC Laboratories, and their principal partners – two former senior executives from Sony. This opens an exciting new chapter for Pulse to partner with a cutting edge digital delivery system to innovate and create exciting new...

Pulse Evolution & VTEC Labs announce joint venture

Posted in Business Articles by Page on November 18, 2015

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Pulse Evolution and Japan’s VTEC Laboratories Announce Joint Venture to Develop Immersive Entertainment Solutions for Virtual Reality Display Pulse Evolution – Pioneers of Digital Human Performances of Virtual Tupac and Virtual Michael Jackson Join Senior Veterans of Sony Corporation in Launch of new Virtual Reality Initiative November 17, 2015...

Branded Content Must Be Authentic.

Posted in Branding Articles by Page on November 11, 2015

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To connect with your consumer your messaging and brand statements must be authentic and deliver on their brand promise. Failure to do so causes conflict with your customer, and continued conflict may cause your consumer to loose brand loyalty and leave. So be sure everyone in your organization understands...