Tag Archives: performance

Brevity works improving workplace performance.

Posted in Business Articles by Page on November 17, 2017

Brevity can impact your workplace. I am as much at fault as anyone…we need to learn that Brevity in the workplace makes it more productive, and helps keep tasks in focus. Our friends over at 15Five.com have sent over a fantastic article regarding improving communication around your office thru...

What is the CMO’s role in todays business model?

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The Page Group see’s how the CMO’s role is evolving and leading more towards the boardroom thru the diversity of experiences that the CMO brings to the organization. Job #1 is always identifying, understanding, tracking, analyzing, and gauging the connection between the consumer and the brand. Due to the...

Does your brand have digital Feng Shui?

Posted in Internet Marketing, Social Media Articles by Page on April 27, 2015

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Bringing Digital Feng Shui To Your Brand CMO EXCLUSIVES | April 22, 2015 by Kevin Linsday Director, Product Marketing Adobe At this time every year, you’ll likely find the Lindsay family engaged in some good old-fashioned spring cleaning. Something about it always leaves me feeling calmer, more collected, and ready to...

Does how you train drive performance?

Posted in Business Articles by Page on March 20, 2015

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Corporate performance is driven by many factors lead by training, but as The Page Group has so frequently said to clients training also involves communicating with all staff in a timely and consistent manner to inform them, and let them know the strategic plans, brand messaging, and consumer relationship that...

Do Marketers understand digital marketing & analytics?

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by Page on February 13, 2014

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Great insights from some of the top social media and marketing execs will be found in the following article by Giselle Abramovich. The questions we all have are the same digital data gives us so much to analyze and track, but do we do a good job of it...

Portals and Social Undervalued in Conversions: Aggregate Knowledge

Posted in Online Marketing / SEO / SEM Articles by Bob on February 16, 2013

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Susan Kuchinskas | February 14, 2013 | 1 Comment sponsored by: Adobe Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don’t deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. When a marketer’s goal is to reach new consumers and be...

In Tech, Does I.T. or Marketing Rule?

Posted in Online Marketing / SEO / SEM Articles by Bob on February 16, 2013

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FEBRUARY 13, 2013, 6:21 PM4 Comments By QUENTIN HARDY Doesn’t anyone want to talk with the Chief Information Officer? PricewaterhouseCoopers, the big consulting firm, on Tuesday published its fifth annual survey of “Digital IQ,” or how well executives understand the capabilities of modern technology. It also tries to identify what it will take...

Is Your Customer’s Experience Exceptional?

Posted in Branding Articles by Bob on February 11, 2013

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CMO EXCLUSIVES | October 23, 2012 Customer experience is becoming a key brand differentiator–a strategy that needs to span the entire enterprise with measures in place to gauge loyalty, advocacy, and marketing ROI. Its importance was underscored late September in Miami at theCustomer Experience Exchange (@cmexchange), where more than 60 chief customer officers...

Brand Marketers Totally Miss Social Media Influencers

Posted in Branding Articles, Internet Marketing, Social Media Articles by Bob on February 11, 2013

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Brian Proffitt February 5th, 2013 Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even...

Six social-media skills every leader needs

Posted in Social Media Articles by Bob on February 4, 2013

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Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. FEBRUARY 2013 • Roland Deiser and Sylvain Newton Few domains in business and society have been untouched by the emerging social-media revolution—one...