Tag Archives: promotion

What is the CMO’s role in todays business model?

The Page Group see’s how the CMO’s role is evolving and leading more towards the boardroom thru the diversity of experiences that the CMO brings to the organization. Job #1 is always identifying, understanding, tracking, analyzing, and gauging the connection between the consumer and the brand. Due to the...

Do you recycle existing content in your marketing and pr campaigns?

Posted in Marketing Articles by Page on April 15, 2014

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How we present content is critical to successful PR and Marketing. This article speaks to the ever changing landscape of PR and Marketing and how to change up content to create a fresh new approach that adds to the influence of that content in the marketplace. Check it...

New insights on Product, Placement, Price, and Promotion marketing.

Posted in Marketing Articles by Page on December 17, 2013

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The Page Group believes that the traditional values of Product, Placement, Price and Promotion are as relevant today as they ever were, but the fast pace of change in the marketing environment just demands that we must pay far closer attention to how these change, and how our customers are...

Is Marketing Magic???

Posted in Marketing Articles by Bob on February 22, 2013

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The Magic Of Marketing CMO EXCLUSIVES | February 19, 2013, by Nick Corcodilos , Contributing Writer , CMO.com Mark Levy received his first Tannen’s Catalog Of Magic when he was just a boy. He bought his first magic trick from that book. The accompanying instruction sheet was mainly a script–magicians call it the “patter story”–to get...

Marketers need to design more…

Posted in Business Articles, Marketing Articles by Bob on February 22, 2013

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Forrester: Marketers Should Talk Less, Design More by Sarah Mahoney, Feb 20, 2013, 10:48 AM TAGS design, research, technology A new report from Forrester says that while marketers may be increasingly proficient at reaching out to consumers through new technologies including social and mobile, they need to figure out how to talk less...