To connect with your consumer your messaging and brand statements must be authentic and deliver on their brand promise. Failure to do so causes conflict with your customer, and continued conflict may cause your consumer to loose brand loyalty and leave. So be sure everyone in your organization understands...
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Tag Archives: authenticity
What is meaning of being authentic?
The Page Group states this a little differently. We believe that to be authentic we must influence and communicate with our consumers at every touch point that they use to connect with the brand in manner that delivers on their expectations from the brand. Your brand ethos must align with...
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Does your brand have authenticity ?
In todays world where one bad brand experience by your consumer might cause as many as 53% of your consumers to leave your brand you need to be ever sensitive in maintaining the highest level of authenticity and credibility within your brand story and brand messaging. The Page Group...
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