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Trump Licensing – strategies that work and don’t.

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A fun look at the world of Trump Licensing and some of the do’s and don’ts we all can learn from watching what Trump has done in promoting and leading his luxury brand.  5 Strategies Brand Owners can Learn from Donald Trump’s Licensing Empire Posted by Jeff Lotman on November 05, 2015...
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Listen to your customers – a secret to success.

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As you read thru the blog postings I make each week you will constantly hear one central point repeated time and again.   It all begins by understanding how your consumer connects with your brand.   This article speaks to the fact that truly successful brands thrive because they listen...
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Learn priorities and challenges facing CMO’s

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Business to Community
Good research can truly impact our ability to adjust our roles, and our strategies to effectively reach and impact our audience/consumers.   To many business conduct their business with blinders on.  They follow the gilded path presented in the media with no understanding how it relates to their consumer and...
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How do you build trustworthy content that get’s shared?

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Your overall Brand Strategy is critical to creating trustworthy content in your marketing.  You must communicate it to your consumers.  You must influence them in ways that they like to be influenced.   It must be real.   It must be reasonable.   Your brand has to reflect attributes that...
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