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Co-Brand Strategies.

To Co-Brand can have tremendous value to both companies if the strategy begins with a clear understanding of the objectives that both brands need to be successful. You have to look at it from both sides of the reflective brands. When Should You Co-Brand? Seven Questions to...

Facebook again makes changes.

Posted in Business Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on July 5, 2016

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Facebook changes its algorithms again…As noted in the prior posting one of the many challenges for today’s marketers is the ever evolving changes made by the tools we use to improve their experience without much support to those of us who use those tools. Now Facebook is largely saying...

Marketers Lack Skills in the Role they play today.

Posted in Business Articles, Marketing Articles by Page on July 5, 2016

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Marketers lack skills for a variety of reasons… The ever changing digital landscape makes it difficult for even the best marketers to sustain a level of competence that can benefit from all the tools made available to us. Every day the algorithms change. Everyday new technologies are released. Everyday...

PULSE Evolution Creates a buzz at Global Licensing Show

Posted in Branding Articles, Business Articles, Marketing Articles by Page on June 28, 2016

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The Page Group lead efforts to introduce PULSE Evolution to a whole new audience at the recent Global Licensing Show held in Vegas. As Pulse seeks to expand its reach, and build awareness for what digital human technologies can do to impact entertainment and the licensing marketplace The Page Group introduced...

Crowdstrike is Racing

Posted in Business Articles, Marketing Articles by Page on June 28, 2016

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We are excited to show you the new Crowdstrike livery for the Pirelli World Challenge racing. George had great success at the debut of the car and team in Elkhart Lake at Road America with a qualifying run placing him 5th overall, and a finish, due to braking and...