Our friends at Izideo point out that organic reach has seen its influence in search results on Facebook largely go away. Facebooks constantly changes its algorithms, as does Google, in a frustrating relationship with marketing teams across the spectrum. Obviously most is driven by their desire to increase paid...
more
Tag Archives: facebook
Facebook again makes changes.
Facebook changes its algorithms again…As noted in the prior posting one of the many challenges for today’s marketers is the ever evolving changes made by the tools we use to improve their experience without much support to those of us who use those tools. Now Facebook is largely saying...
more
How are they spending Ad Dollars in the Social Media marketplace
Marketers are always looking at how to spend ad dollars in this dynamic social media marketplace, and often the assumed resource is not the one that generates the results. Check out this article that evaluates the dominance that Snapchat and others have over Facebook in the competition for 2016...
more
Facebook Audience Network is launched
Facebook continues to develop useful tools to help get our brand and marketing messaging to our consumers. Facebook Audience Network is showing very promising signs of being a very effective tool Check out this article from Business Insider looking at Facebooks newest advertising tool and see if its...
more
Facebook and Twitter – Are you wasting marketing dollars on them?
The Page Group has continuously spoken to the relevance of social media. We have long believed that you don’t invest in social media just to be part of the crowd but you need to understand how your consumer connects with social media and engages with other brands and companies thru...
more
Is Facebook marketing working?
The Page Group has always felt it critical to understand how your customer uses social media before you invest in the variety of sites available today. One of the big things is clients rush into the latest fad or latest social media because the world is talking about it,...
more
Disconnecting from social media – How do you separate from Facebook, Twitter, Amazon, Linkedin, and others???
Breaking Up Is Hard to Do By AZADEH ENSHA Published: April 17, 201 First you’re smitten by a social network or Web service and can’t stop spending time on it. Then it starts asking how you’re feeling, what you like, where you are, with whom, and why you don’t share as much...
more
You’re On Facebook and Twitter. Now What?
Got friends and followers? Now you have to figure out what to do with them. 3 steps to take social media to the next level. You started a Facebook page and a Twitter feed for your company. You advertised it to customers and potential customers. You gained hundreds–maybe thousands!–of new...
more
TPG Social Media