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An Inspirational Speech on building Brands and Marketing

Posted in Branding Articles, Marketing Articles by on
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the-page-group
Below is an Inspirational Speech on marketing sent to me by our good friend Bob Liljenwall, Professor of Branding at UCLA.    An inspirational speech — Think Strawberries James Lavenson, former president of the world-famous Plaza Hotel in New York Here is a very important speech I would like you...
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Artificial intelligence is an aid to marketers, not a risk.

Posted in Analytics, Internet Marketing by on
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Artificial intelligence is a tool that allows us to better understand behavior it is not a resource taking over the role of marketers.    Let Machines Do the Advertising Grunt Work – Artificial Intelligence is an Aid Artificial Intelligence Is a Tool, Not a Replacement for Marketers By  Bruce Falck. Published on August...
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Psychology and connecting with your consumer?

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the-page-group
Marketers have long known the importance of connecting with your audience.   Here is a fresh perspective on how Psychology can help you connect with your consumer in ways that bring them closer to your brand.   This is a great perspective to take into consideration.  5 Psychology-Based Methods to...
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Brand Loyalty and how to achieve it thru great apps.

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Building brand loyalty is one of the key responsibilities for the marketing department.   Here are some insights into how various companies have created apps that truly connect with consumers and build loyalty while also driving revenue.   To truly be effective in developing these tools we must first understand...
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