Latest News

Indian Motorcycle back to the Flat Track

This is truly exciting news. Indian Motorcycle returns to its roots and back to purpose built flat track racer.   Polaris get’s it. The importance of the Indian Motorcycle Brand is in hits history and its successes from the past converted into today’s markets. To return to Flat Track Racing...
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Brands that take a stand soar w/ consumers

Brands that take a stand have the opportunity to change the course of their business because it is now shown that taking that stand can often allow the confidence of the consumer to rise and sales and connections with the brand to soar.   Check out this great article from...
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Customer Experience

Customer experience is the obligation of all marketers, and yet even though we believe we deliver on that promise our customers tell us otherwise. Knowing our consumer, knowing how they connect with our technologies, knowing their needs, and identifying those touch points is critical to delivering on that customer experience....
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