Brands that take a stand have the opportunity to change the course of their business because it is now shown that taking that stand can often allow the confidence of the consumer to rise and sales and connections with the brand to soar. Check out this great article from...
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Tag Archives: brand confidence
Branding includes the use of Employee Advocacy…
Truly successful brands use employee advocacy to communicate a consistent message to their customers every place that the consumer interacts with the company. Whether internally while that employee works and services the customer, or externally thru any social interaction that this employee has with others they can make an...
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Don’t erode trust in brand websites…learn what’s required.
Building trust with consumers is job #1 for most companies, but often it is treated as if it is not important at all. The Page Group recognizes that to build a brand loyal consumer you must interact, communicate, and do business in a consistent manner reflecting positively on your...
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