Tag Archives: TPGBrandStrategy

Rebrand for your company by following these steps

Posted in Uncategorized by Page on March 12, 2014

The Page Group’s primary business is developing strong and effective brand strategies for our clients at every touch point that the customer connects with the clients brands. This all stems from establishing a brand, brand statement, develop a brand promise, communicating your brand statement clearly to all employee’s on an...

Leadership comes with empowering those around you to do the best they can.

Posted in Business Articles by Page on March 12, 2014

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As this article explains there are many ways to climb a mountain, and your staff has many ways of solving the problems of your business. The Page Group believes that leadership is all about empowering those around you to do the best that they can, and to be accountable...

The term Collaborate is relevant in todays marketing.

Posted in Business Articles by Page on March 10, 2014

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It is imperative that in today’s world the CMO and technology side of your business must collaborate together to achieve the overall success that you can achieve in your web and social media campaigns and programs. There is a relationship here that has to exist with a partnership that...

CMO’s are expanding their roles as CEO’s demand more from them.

Posted in Business Articles, Marketing Articles by Page on March 10, 2014

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The role of today’s CMO changes rapidly as new technologies, new touch points, and new markets expand their role in the company. Check out this interesting article talking to 3 roles that CEO’s are demanding their CMO’s to learn and master. Mariann has done a wonderful job of summarizing 3...

Is Content Marketing on the rise again…many CMO’s think so.

Posted in Marketing Articles by Page on March 7, 2014

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The Page Group realizes it is all about staying in contact in ways that are relevant to your consumer. Don’t overburden them. Use technologies and tools that they engage in using. Be sure to understand their buying patterns and their technology tools. If only 5% of your...

Emotion based marketing works…learn more about it here.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on March 5, 2014

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The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

Customer Satisfaction takes planning and effort.

Posted in Business Articles, Customer Service and Your Brand by Page on March 3, 2014

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Brands must be consistent in what they say, how they say it, and throughout the entire organization to succeed. If your going to be a customer service driven company, and build customer satisfaction you must always present yourself in that light. The messaging must be consistent to that purpose,...

Customer Loyalty Programs – Are they Effective Marketing Strategies?

Posted in Business Articles, Marketing Articles by Page on February 26, 2014

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Customer Loyalty Programs have been around for years. The first that I remember were with Green Stamps, and collecting silverware from the local Gas Station that I used for the first 3-4 years as a bachelor. We often ask are the effective, or how can we improve them? Customer...

Social Media Engagement – Listening to the Online Social Conversation

Posted in Analytics, Online Marketing / SEO / SEM Articles by Page on February 26, 2014

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As we look at the following articles we want to caution our readers…Although this is a very serious conversation, and it has significant relevance it needs to align with your company size, sales volume, customer base, marketing budget, web engagement and other factors before committing to the level of social...

Be a Better Linked Expert – Tips on improving your Linkedin Etiquette

Posted in Social Media Articles by Page on February 24, 2014

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9 Ways to Be Less Annoying on LinkedIn BY BILL MURPHY JR. Inc.com Productivity Playbook Feb 24, 2014 LinkedIn brings out the worst in some people. Here’s how not to be one of them. LinkedIn is a powerful tool, but it brings out the worst in some people. As...