Tag Archives: TPGBrandStrategy

Distill Your Message to as Few Words as Possible

Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. It’s amazing how complex our lives have become. Nothing’s simple anymore. Think about it. Even your Facebook page has a million things going on. The increase in complexity has led to a decrease in focus. ...

Video content marketing brings more click-throughs and conversion

Posted in Internet Marketing, Marketing Articles by Bob on November 14, 2012

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Published on November 14, 2012 by Brafton Editorial Video is becoming a powerful marketing tool and disseminator of information, evident in the results of a recent report by Cisco. The company explored a number of ways that video is positively affecting its return on investment (ROI) and other brands should...

The Engagement Marketing Disconnect Between Consumers and Brands Rages On

Posted in Branding Articles, Marketing Articles by Bob on November 14, 2012

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Posted November 30, 2012 Keywords: Research, Strategy, Engagement, Marketing, social commerce “After surveying 250 marketing executives and over 2,000 consumers, it’s clear that what marketers consider to be high-value engagement is not always thought of in the same way by consumers.” The above line is from a recent report put out by Forbes Insights and Turn called “The...

Why 1700 CEOs Are Wrong about Social Media

Posted in Internet Marketing, Social Media Articles by Bob on November 11, 2012

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IBM asked CEOs all over the world what they believe is going to happen with social media for the next three to five years. What they had to say was revealing. “For the first time in my career, I feel old. People in their 20s work and think about this...

3 Must-Have Marketing Investments

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on July 30, 2012

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Reputation Mgmt Software – Protect Your Brand’s Reputation By Reading This Case Study Today! July 9, 2012 by Heidi Cohen for ClickZ Summer signals the beginning of budget season. Before making marketing investment decisions, analyze this year’s three marketing must-haves: social media, content marketing and mobile. While aspects of these marketing...

The Hidden Power of the Hashtag

Posted in Internet Marketing, Online Marketing / SEO / SEM Articles, Social Media Articles by Bob on July 30, 2012

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By Rosie Taylor Social Media has been around for a bit now and one of its more notable players, Twitter, has brought a slew of new words into business language like tweeting, retweeting, and hashtags. So what’s the hidden power of hashtags and why should you care? Hashtags are used...

5 Digital Marketing Metrics That Matter

Posted in Business Articles, Internet Marketing, Marketing Articles by Bob on July 28, 2012

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July 27, 2012 by Marc Poirier Marketing is currently in a state of evolution where it is dispensing (again) with the old, and introducing the new. So if digital marketers who buy media are hung up on last-click attribution they are missing so much of the big picture. They need to start...

What is the benefit from a strong Brand?

Posted in Branding Articles by Page on July 14, 2012

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The rationale for building a strong brand lies in the fact that in every corporate valuation the key component of the value of a company is based on its “blue sky value”…its “brand value”. Greater Brand Value = Greater Corporate Market Value. Normally you will find that the average market...

What is Brand Positioning?

Posted in Branding Articles by Bob on July 14, 2012

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Brand Positioning: This is the process in which we define, research, and investigate the brands image, markets, qualities, customers, channels, competitors, and opportunities so as to optimize the impact of the overall brand strategy when it is brought to market. With The Page Group we take brand positioning further in...