TPG Brand Strategy feels that as the marketplace becomes more and more impersonal in the way companies interact with the consumer great opportunities will open up for those brands that become customer focused and understand the value of personal interaction between the brand and their marketplace. Remember that personal...
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Tag Archives: TPGBrandStrategy
Logo Colors – Does it make a difference?
In this very interesting article in Fast Company we learn how color influences brand. How even the subtlest color change can influence your audience. Paula investigates and finds out how critical color can be in conveying your long standing customer relationship with your brand. It also shows how long standing...
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Winning as a underdog brand.
TPG brand strategy suggests that if your brand is an underdog you need to look at things more effectively to win. Competition is about finding paths to success thru identifying your customer, your markets, and identifying strategies that can impact your brands message with your potential customers. But...
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Is Brand America at risk of being surpassed by Brand China?
In our everyday lives we are all competing. This is a global community, and all competing with each other. TPG wants to see the shift back to a more productive, effective, and competitive America. To remain the global powerhouse we have been this past sixty years we...
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What organizational adjustments does your department require for 2014?
TPG see’s marketing as a dynamic machine that is always having to adapt, change, and grow based on the marketing tools that become available to us on a daily, weekly, monthly and annual basis. So what lies ahead of us for 2014 as we evaluate these changes to marketing...
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Build Loyalty for your brand.
TPG agrees with Rodney Mason that the best opportunity for success with loyalty programs for your brand is not driven by your top tier of loyal customers, but is driven by that second tier of customers who are now trying to identify and connect with your brand. Knowing your customer...
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Do you have Brand Consistency in all your messaging? Does your customer clearly know who you are?
TPG always shares with its clients the importance of communicating and connecting with your consumers (wholesale & retail) in a consistent manner. Today’s branding must be consistent at every touch point that the company has with its consumers to be credible with their audience. We are even seeing that...
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How effective is your tag line?
Brands often create tag lines, but how do you use them. In the consumer and B2B marketplaces they are often used in different ways, but the value is indisputable they have real value in restating and reinforcing the overall brand relationship to the companies consumers. Confusion is often seen...
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Is your customer number one?
PUTTING CUSTOMERS AT THE CENTER OF YOUR BUSINESS MODEL Transforming to a Customer Driven Company by NICHOLE KELLY · October 22, 2013 Companies are starting to recognize that customer experience is an important element for having a differentiated brand. Social media has forced companies to take customer experience seriously as customers have taken...
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What is your blogging experience? Is it heaven or hell?
Is Blogging Heaven or Hell? By Carolyn Cohn on Nov 02, 20132 Compukol Connection Everyone who blogs experiences a blogging nightmare at one point or another. Of course, if you have every written a blog post, you know that there is a lot more to blog writing than meets the eye. It...
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