Tag Archives: TPGBrandStrategy

Are you prepared for your next trade show?

Posted in Uncategorized by Bob on October 31, 2013

If your getting ready to go to your next trade show then perhaps the 10 questions raised by Lisa Girard can help you make it a major success. check out her interesting perspective of how to drive success in your event marketing strategies. 10 Questions to Ask When Preparing for...

How important is customer experience in your business?

Posted in Business Articles by Bob on October 28, 2013

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Just How High Is The Price For Delivering A Poor Customer Experience? CMO EXCLUSIVES | September 17, 2013 by Michael Hinshaw Managing Director MCorp Consulting As executives, we all want to deliver the best experiences to our customers. While this is an intuitive response because we want customers to feel good about interacting...

Digital Media – Avoiding the deadly sins

Posted in Analytics, Business Articles by Bob on October 28, 2013

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7 Deadly Sins Of Digital Media September 5th, 2013 – 9:32 amBy AdExchanger Today’s column is written by Andrew Shebbeare, founding partner and global chief strategist at Essence. I love digital media. I particularly enjoy the geekery, the data, the possibilities. The only trouble is that when faced with this wonderful box...

Happy Halloween

Posted in Uncategorized by Bob on October 24, 2013

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Reaching the New Millennial in your marketing efforts?

Posted in Marketing Articles by Bob on October 23, 2013

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3 Ways Old Companies Can Discover The Fountain Of Youth CMO EXCLUSIVES | October 16, 2013 by Christie Garton Author & Founder U Chic Can you teach an old dog new tricks? In the brand marketing world where there is an ever-pressing need to stay on the cutting edge of trends, especially...

Being Social online means integrating social into everything you do.

Posted in Business Articles, Social Media Articles by Bob on October 18, 2013

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TPG agree’s with some of the findings in the following study, and we work with our clients to understand how we integrate the entire social media experience into the fabric of the relationship the consumer has with the company. Sometimes this involves a significant investment in technology integrating social media...

A.D. Cook completes another amazing piece of art…

Posted in Uncategorized by Bob on October 18, 2013

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4th Annual Italian Sports Car Day This year’s 4th Annual Italian Sports Car Day was a blast! Lamborghini, Ferrari, Maserati and a collection of around 75 exotics made for an impressive collection. Pair that with great Italian food and you’ve got an amazing day of relaxing and catching up with...

Controlling Online Brand Abuse

Posted in Business Articles by Bob on October 15, 2013

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TPG believes that the single biggest risk we all have online is not managing or tracking those statements published about our brands online by others. This article deals with online brand abuse and how to defend against it. Good insights for any business who should be protection their...

Are you properly investing in real-time marketing?

Posted in Marketing Articles by Bob on October 14, 2013

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Real-Time Marketing Requires Plenty Of Planning CMO EXCLUSIVES | July 29, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com The increased focus on community management has made marketers think about content in different ways they had before. On top of that, marketers have to appreciate that what often goes viral online is...

Brands Create Value

Posted in Branding Articles, Business Articles by Bob on February 22, 2013

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Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...