Tag Archives: The Page Group

Measuring Marketing ROI

Posted in Analytics, Marketing Articles by Page on November 27, 2013

Rethinking Marketing ROI CMO EXCLUSIVES | November 21, 2013 by Jeff Winsper President Black Ink For most marketers, the fourth quarter is budget time: How much are you going to get next year? What are you going to do with it? And, most important, what are we (the business) going to get for...

Today’s Brand – what is it?

Posted in Branding Articles by Page on November 25, 2013

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Mr. Geyrhalter asks some very good questions regarding our use of the word brand. Are we overusing the term, and diluting its value within our companies. Has it lost its impact due to the broad reaching nature of how the word is used. The Page Group feels that...

Building Brand Loyal Customers – Personal contact is important

Posted in Business Articles by Bob on November 22, 2013

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TPG Brand Strategy feels that as the marketplace becomes more and more impersonal in the way companies interact with the consumer great opportunities will open up for those brands that become customer focused and understand the value of personal interaction between the brand and their marketplace. Remember that personal...

Logo Colors – Does it make a difference?

Posted in Branding Articles, Business Articles, Marketing Articles by Bob on November 19, 2013

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In this very interesting article in Fast Company we learn how color influences brand. How even the subtlest color change can influence your audience. Paula investigates and finds out how critical color can be in conveying your long standing customer relationship with your brand. It also shows how long standing...

Winning as a underdog brand.

Posted in Business Articles, Marketing Articles by Bob on November 18, 2013

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TPG brand strategy suggests that if your brand is an underdog you need to look at things more effectively to win. Competition is about finding paths to success thru identifying your customer, your markets, and identifying strategies that can impact your brands message with your potential customers. But...

Is Brand America at risk of being surpassed by Brand China?

Posted in Branding Articles, Business Articles by Bob on November 15, 2013

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In our everyday lives we are all competing. This is a global community, and all competing with each other. TPG wants to see the shift back to a more productive, effective, and competitive America. To remain the global powerhouse we have been this past sixty years we...

What organizational adjustments does your department require for 2014?

Posted in Business Articles, Marketing Articles by Bob on November 14, 2013

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TPG see’s marketing as a dynamic machine that is always having to adapt, change, and grow based on the marketing tools that become available to us on a daily, weekly, monthly and annual basis. So what lies ahead of us for 2014 as we evaluate these changes to marketing...

Build Loyalty for your brand.

Posted in Business Articles, Marketing Articles by Bob on November 13, 2013

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TPG agrees with Rodney Mason that the best opportunity for success with loyalty programs for your brand is not driven by your top tier of loyal customers, but is driven by that second tier of customers who are now trying to identify and connect with your brand. Knowing your customer...

Do you have Brand Consistency in all your messaging? Does your customer clearly know who you are?

Posted in Branding Articles by Bob on November 13, 2013

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TPG always shares with its clients the importance of communicating and connecting with your consumers (wholesale & retail) in a consistent manner. Today’s branding must be consistent at every touch point that the company has with its consumers to be credible with their audience. We are even seeing that...

How effective is your tag line?

Posted in Branding Articles, Marketing Articles by Bob on November 12, 2013

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Brands often create tag lines, but how do you use them. In the consumer and B2B marketplaces they are often used in different ways, but the value is indisputable they have real value in restating and reinforcing the overall brand relationship to the companies consumers. Confusion is often seen...