Tag Archives: strategy

Googles SVP Global Marketing speaks out

This is a very insightful interview with Googles SVP Global Marketing…note that the premise that starts this discussion is that she also believes that it all starts with knowing your customer. The Page Group constantly talks to this very specific point that you MUST know your customer and HOW that...

Ray Kroc’s strategy starting w/ McDonald’s

Posted in Business Articles by Page on December 10, 2014

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Our friend Roger Neu over at the M&A Law Firm makes some very valid points in this interesting look back at the founding of McDonald’s and Ray Kroc’s investment into an existing ongoing business instead of a start up. Some things can be learned here. Having been engaged...

Strategic Planning is integral to a strong corporate development

Posted in Marketing Articles by Page on December 2, 2014

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Often The Page Group enters a client conversation discussing the role of Branding as a central solution to corporate alignment, but the reality quickly turns to strategy, and the strategic planning required to successfully launch any initiative. Once an overall plan is established regarding the direction of the brand,...

Tips to Good Marketing

Posted in Marketing Articles by Page on December 2, 2014

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Preparation, planning, and execution all take time. One of the many mistakes we see marketing people do is to think that a singular press release, or single email blast, or a single announcement posted to the web or print media is all they have to do. We see...

Strategic Planning is Critical Role in today’s Marketing

Posted in Business Articles, Marketing Articles by Page on November 6, 2014

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Strategic planning is a central role of any strong marketing department. Here McKinsey & Co publishes an article analyzing how the role of strategic planning has changed in today’s consulting and strategy role. The Page Group has a primary focus on building highly effective brand strategies for corporate clients, but...

Customer Comes First

Posted in Customer Service and Your Brand by Page on November 3, 2014

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In todays marketing the customer comes first in all the decisions we make… We need to know the customer intimately and we need to understand it is all about engaging that consumer each and every time we reach out to them with content and marketing that is beneficial to them,...

Lead Generation Strategies that might just help.

Posted in Business Articles, Marketing Articles by Page on September 2, 2014

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Mike Jennings posts up again, a series of great links and information that might be useful to our market associates. Please take the time to peruse and review as there might just be those little tidbits that truly can help your business and marketing strategies. Your Lead Generation Strategy Miles...

Great Marketing Links to learn from…

Posted in Marketing Articles by Page on August 27, 2014

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Here are a number of links to great insights, education, and strategies for any marketing leader to grow from. check it out. Great Marketing Links August 22, 2014 Attributing Sales to Marketing Miles Jennings Founder and CEO, Recruiter.com The Definitive Guide to Social Marketing: http://bit.ly/1qepLcz Learn how to add social...

Are you Customer-Centric in your strategies?

Posted in Marketing Articles by Page on August 27, 2014

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Is your marketing driven by a Customer-Centric philosophy? Consumers in the digital age are driving more of the marketing than ever before as we struggle as marketers to connect more closely with them. They purchase when they are ready to purchase and we need to know when that...

Marketing: A new Team Sport

Posted in Business Articles, Marketing Articles by Page on July 18, 2014

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Giselle has hit it on the head. In today’s marketing not one person can wrap their arms entirely around all the new functions of marketing and be the overall expert you need a team, and it is the ability of the CMO to build a team that works together and...