Tag Archives: social media

Does your real-time marketing work?

As I mentioned in my earlier post…to many social media leaders engage in social media for the fun of it, or to be cute, or to just engage, but they don’t develop a social media strategy that generates an action. The following article talks to the fact that so...

Are you generating social media activation and engagement?

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The Page Group always reminds our clients no matter what you are doing in social media you need to understand your goals and objectives. To often we engage in behavior that is intended to drive social media interaction but miss the mark because we were not focusing on a specific...

As engagement techniques change we must change as marketers too.

Posted in Internet Marketing by Page on February 12, 2014

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Engaging in new marketing platforms is always the next challenge a marketer has in today’s competitive and innovative marketing landscape. The big question that The Page Group always answers first is “how is your client going to use this new technology”. We always need to know if, and how...

We need to listen to our customers in doing effective marketing

Posted in Business Articles, Marketing Articles by Page on February 12, 2014

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McKinsey research always looks at the big picture, but here is an article that fits with the CORE Philosophy of The Page Group’s involvement with its clients. TPG believes strongly in always clients keeping in close contact with their consumers as it IS THE CONSUMER who sets the tone...

NASCAR Marketing entering the digital age to meet fan expectations

Posted in Business Articles, Internet Marketing by Page on February 12, 2014

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The Page Group has been fortunate over the years to work with a number of NASCAR Teams as well as NASCAR in General on a variety of projects. This interview of NASCARS top online marketing maven tells a unique story of a sport that has a highly loyal fan...

Digital Marketing Must Deliver the same Messaging as all Marketing.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on February 12, 2014

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Giselle does it again, her research finds insights that she shares and again her perspective is on the money in this article. The Page Group consistently says all communications and contact with the consumer MUST BE CONSISTENT. You must have a clearly defined Brand, and you must develop a highly...

Understanding Video Use, Video Trends, Video Viewing in 2013

Posted in Internet Marketing, Social Media Articles by Page on February 5, 2014

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Video viewing is changing daily, but with the huge platforms that sports offers viewers it is one of the fast adopters of video technology around. GoPro, YouTube, and related technologies have helped the category explode, but the real reason is driven by the diversity of content an enthusiast can...

The Google Algorithm – what helps your Google rankings?

Posted in Analytics, Internet Marketing by Page on February 5, 2014

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Google’s Algorithm secrets have made a lot of publishers, consultants, and technologists a great deal of money selling their idea’s as to what is inside the magic bullet at Google’s headquarters that enhances the relevance of our sites and improves our search results.Matts statements cut to the direct answers about...

Felix Baumgartner’s jump from space

Posted in Branding Articles, Marketing Articles, Social Media Articles by Page on February 4, 2014

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Again and again, RedBull Marketing creates these iconic images that get replayed and replayed time an again. Investments in building images of an active Lifestyle by RedBull have driven the brand from the very beginning, and due to their extreme nature they gather views like no other marketing we see....

Adobe Readies Its Super Bowl ‘Real-Time’ War Room

Posted in Analytics, Branding Articles, Business Articles, Social Media Articles by Page on January 31, 2014

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TPG Brand Strategy see’s opportunity in being reactive to the signals we see given by our audience in any forum, but the super bowl is the biggest forum there is for both advertisers and digital marketing responses. The Oreo tweet last year was the hail mary win of the...