Tag Archives: social media

Is Facebook marketing working?

The Page Group has always felt it critical to understand how your customer uses social media before you invest in the variety of sites available today. One of the big things is clients rush into the latest fad or latest social media because the world is talking about it,...

Getting control of your Multichannel Marketing

No comments

Today’s multichannel marketing campaigns are very complex to manage. In this article Samuel speaks extremely effectively to the challenges of todays multichannel markets, and the focus that is required to connect the dots with the platforms and your consumers. It is an effective review of some of the things...

Social Media constantly changes…where is it now?

Posted in Branding Articles, Social Media Articles by Page on March 18, 2014

No comments

One of the major concerns that The Page Group advises with its clients is to follow the trends that are taking place in marketing today, but don’t do so without first understanding how it impacts your consumer and understanding how they are going to use that marketing strategy to...

Is content marketing the top opportunity for 2014

Posted in Analytics, Marketing Articles by Page on March 17, 2014

2 comments

Analytics continues to show that the drive to content marketing is paying off for most companies. Understand it and how it can benefit your markets by first understanding how your consumers connect with your brands on a daily basis…then craft the story that appeals to the attributes that they associate...

The term Collaborate is relevant in todays marketing.

Posted in Business Articles by Page on March 10, 2014

No comments

It is imperative that in today’s world the CMO and technology side of your business must collaborate together to achieve the overall success that you can achieve in your web and social media campaigns and programs. There is a relationship here that has to exist with a partnership that...

Social Media Engagement – Listening to the Online Social Conversation

Posted in Analytics, Online Marketing / SEO / SEM Articles by Page on February 26, 2014

No comments

As we look at the following articles we want to caution our readers…Although this is a very serious conversation, and it has significant relevance it needs to align with your company size, sales volume, customer base, marketing budget, web engagement and other factors before committing to the level of social...

Be a Better Linked Expert – Tips on improving your Linkedin Etiquette

Posted in Social Media Articles by Page on February 24, 2014

No comments

9 Ways to Be Less Annoying on LinkedIn BY BILL MURPHY JR. Inc.com Productivity Playbook Feb 24, 2014 LinkedIn brings out the worst in some people. Here’s how not to be one of them. LinkedIn is a powerful tool, but it brings out the worst in some people. As...

Marketing in the Digital World – CMO’s Speak

Posted in Internet Marketing by Page on February 21, 2014

One comment

CMO Summit: Three Brands Dish About Marketing In The Digital World CMO EXCLUSIVES | February 20, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com Digital–and social media, specifically–has forever changed the marketing game, and CMOs need to take note, according to speakers at “Brand New World: The Expanding Role of the...

How have you invested in marketing during this recession…Let’s look

Posted in Branding Articles, Marketing Articles by Page on February 19, 2014

One comment

This recession has had a major impact on marketing budgets, and brand investment, but the C-Suite is very slow to react to what in fact has the most value to them…Effectively building a strong brand and a strong brand connection with your core audience does more for enhancing the “Blue...

Can instagram help your e-commerce strategy?

Posted in Internet Marketing, Social Media Articles by Page on February 14, 2014

No comments

This article creates an interesting look at the visual posting social media sights like instagram. In fact they could deliver so much more to commerce and consumable companies if they allowed richer data to be posted along with the image they post online. Perhaps their limitations create a new opportunity...