Tag Archives: social media

Snapchat is impacting consumers strong.

Posted in Social Media Articles by Page on June 2, 2016

Snapchat overtakes twitter. Again we move thru the evolution of effective social media. One of the major problems that marketers have is keeping up with the evolution and changing patterns of use that the internet offers its users. Typical of most users people are always looking for something...

Are you over investing in digital media?

Posted in Analytics, Business Articles, Internet Marketing, Mobile Technologies, Online Marketing / SEO / SEM Articles by Page on May 12, 2016

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In this world of fast paced development and evolution of new digital technologies one of the major problems we see is clients over investing in digital media before they understand how it is going to enhance the ability to connect with your consumers and convert to sales. The end...

Digital ad spending surges

Posted in Business Articles, Internet Marketing, Marketing Articles, Mobile Technologies, Social Media Articles by Page on April 21, 2016

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Digital Ad Spending continues to grow. Mobile and social media continue to drive the growth in marketing initiatives. AdAge.com looks at the surge in spending for Digital Advertising to support the needs of social and mobile activation and engagement. Digital Ad Spending Surges to Record High as...

Social Media Channel – do we need them all?

Posted in Business Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on March 23, 2016

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What Social Media Channel works for you in your marketing strategy and plans? We don’t need to be on everyone of them to be successful in our marketing needs…in fact perhaps it is the opposite. Knowing what social media channel our consumer uses might better prepare us for being...

Facebook Audience Network is launched

Posted in Business Articles, Marketing Articles by Page on January 29, 2016

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Facebook continues to develop useful tools to help get our brand and marketing messaging to our consumers. Facebook Audience Network is showing very promising signs of being a very effective tool Check out this article from Business Insider looking at Facebooks newest advertising tool and see if its...

Cross Platform Marketing

Posted in Business Articles, Marketing Articles by Page on December 3, 2015

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Cross platform marketing is gaining in its important in the marketing suite, and we need to pay attention to the integrated nature of all marketing in today’s complex environment. Cross Platform Marketing a Must-Have in 2016 November 25, 2015 Nick Bianchi Director, Social Media AT&T Mobile service behemoth...

Online marketing strategies are unique for each company

Posted in Internet Marketing by Page on October 26, 2015

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One thing that The Page Group has always focused on is that not every online tool is beneficial to every clients needs. Not all social media is good for every client to use. In every clients toolkit it is important to first understand how that consumer uses the internet,...

Content Marketing is changing…stay connected.

Posted in Business Articles, Direct Marketing Articles, Marketing Articles by Page on September 16, 2015

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When we look at the world of content marketing the thing that The Page Group recognizes is that content MUST BE Relevant to the Consumer first and the company second. What do I mean by this statement? We need to clearly understand the motivation, needs, and connections that our...

Email Marketers need to be more relevant and connect one on one w customers

Posted in Direct Marketing Articles, Marketing Articles by Page on August 14, 2015

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The Page Group always talks with its clients about the relevance of any programs that we initiate on behalf of them. Social media or email marketing campaigns MUST BE RELEVANT to the consumer, and they must connect with the consumer at the time that they have the highest level of...