Tag Archives: social media

Mobile Video is expanding rapidly.

Posted in Marketing Articles, Mobile Technologies by Page on August 14, 2015

As mobile video advertising grows and becomes a dominant marketing tool for marketers what are we learning. Where is it impacting our marketing efforts, how can we improve results, what is the message and how do we deliver it. The Page Group has been heavily involved in developing video shorts...

Programmatic Buying and how to win.

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Having read one of the articles posted to tpgbrandstrategy Ankit reached out and supplied us with the following article he had posted in 2013 relating to the evolution of Programmatic Buying. So we are glad to post this blog and the insights that Ankit is offering. Thanks for the...

Advertising execs share thoughts on social media

Posted in Branding Articles, Marketing Articles by Page on August 10, 2015

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Charlotte Biz Journal visits with various advertising agency exec’s to get their perspective of how to best benefit from the use of social media. Check out these short perspectives shared by numerous Charlotte Advertising leaders into how they benefit from understanding and utilizing social media as a core element of...

Instagram offers advertising tools.

Posted in Social Media Articles by Page on August 10, 2015

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Instagram adds new functionality that could dramatically impact traffic, revenues, and conversions for advertisers. Take a look and see how it can impact your business. Instagram just made a major move that will turn it into a huge advertising business Aug. 4, 2015, 4:30 AM LARA O’REILLY As...

Marketing trends for 2016

Posted in Business Articles, Internet Marketing by Page on August 7, 2015

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The evolution of marketing continues as new technologies and new experiences are gained by the consumer marketplace. It is critical for all of us to stay current with trends and opportunities to better connect with our consumers, but don’t follow the trends blindly. Understand what your personal consumers...

Making Hashtags work for you…

Posted in Marketing Articles, Social Media Articles by Page on July 2, 2015

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We can all post articles online but by truly understanding the value of using hashtags you can improve your effectiveness and the performance of your online blog postings dramatically. Check out some of the thoughts regarding hashtag use by Tracey below. Hashtags – How to Get More Exposure on Social...

Social media trends for the next decade

Posted in Internet Marketing, Marketing Articles, Social Media Articles by Page on July 1, 2015

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Here is a look at the evolving world of social media trends and the upcoming trends to pay attention to. Ten social media trends that will shape marketing over the next decade To remain relevant, marketers must embrace their inner digital geek and look beyond their geographical borders...

Media is driving engagement on the web.

Posted in Business Articles, Marketing Articles, Mobile Technologies, Social Media Articles by Page on June 8, 2015

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All types of media are drawing the interest of our audiences on the web. How much of this is serious research, information and content vs just a fun looking around for humor and entertainment. Inside our companies we need to be aware as we may be loosing the productivity...

Live streaming is becoming central to social media.

Posted in Marketing Articles, Social Media Articles by Page on April 25, 2015

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All of us are seeing the relevance of streaming media in today’s social media…it is a easy way to engage in social exchange. Check out Adobe’s research into the adoption of Live Web broadcasting via live streaming video. ADI: Live Streaming From The Web, It’s Social Media! CMO EXCLUSIVES | April 22,...