Our friends at Izideo point out that organic reach has seen its influence in search results on Facebook largely go away. Facebooks constantly changes its algorithms, as does Google, in a frustrating relationship with marketing teams across the spectrum. Obviously most is driven by their desire to increase paid...
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Tag Archives: social media
Instagram Statistics will blow your mind
Here is a compilation of the top 15 stats re: Instagram that might just have a major impact on your perspective for the platform. Marketers need to constantly stay on top of their social media platforms and understand how they impact the markets they serve, but then we also...
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Social Media Trolls can impact the image of your brand.
What is the risk of a social media trolls affecting your brand? At The Page Group we are constantly reminding clients that if your going to engage in the social media marketing landscape you need to do so with open eyes. One of the biggest concerns is that if...
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How to build influencer marketing strategies.
Relevance in influencer marketing is key to success within many of the new and exciting app’s that are coming online. If we don’t have relevance to the audience, and the ability to scale the programs to be effective then we waste time and money. Check out how Viber established...
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Enterprise social media can drive success in the space.
Enterprise Social media needs to be driven by best practices. Enterprise based software solutions can help us all connect with an audience, but we need to understand who our customer is before we blindly rush into adapting the latest social media solution, or we could waste marketing dollars with little...
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Social media success??? How is it achieved?
Social media is a nightmare for many marketing departments. The choices, how to manage, what content to push, how to engage, what generates activation, which are the best tools, how do we use these tools, and so much more. We often look outside for the expertise to help us drive...
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Fads and Trends – Can Pokemon Go last?
Pokemon Go will it last? Will it be a fad and fade away? Pokemon Go is truly taking off, and in almost every news show, and social setting we are hearing more and more about this tremendous action filled activity. As we often see in social media,...
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Facebook again makes changes.
Facebook changes its algorithms again…As noted in the prior posting one of the many challenges for today’s marketers is the ever evolving changes made by the tools we use to improve their experience without much support to those of us who use those tools. Now Facebook is largely saying...
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Marketers Lack Skills in the Role they play today.
Marketers lack skills for a variety of reasons… The ever changing digital landscape makes it difficult for even the best marketers to sustain a level of competence that can benefit from all the tools made available to us. Every day the algorithms change. Everyday new technologies are released. Everyday...
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TPG Social Media