Tag Archives: SEO

Brand Marketers Totally Miss Social Media Influencers

Brian Proffitt February 5th, 2013 Any illusions that marketers have gotten this whole social media thing down pat will be blown away by the latest findings from Technorati Media’s 2013 Digital Influence Report, which suggests that for everything the media spends across social platforms, the most desired influencers aren’t even...

Six social-media skills every leader needs

Organizational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up. FEBRUARY 2013 • Roland Deiser and Sylvain Newton Few domains in business and society have been untouched by the emerging social-media revolution—one...

Are Too Many Metrics Blurring Your View Of Your Customer?

CMO EXCLUSIVES | January 15, 2013   The importance of establishing connections between individuals and brands–and measuring their impact–is growing. As brand messages are being influenced more and more by social conversations and the insights garnered by users, businesses are often formulating advocacy metrics to justify their user engagement programs....