WRITTEN BY: Chris Butler THINK 2013 WILL SPELL THE END OF GOOD OLD ANALOG AND HUMAN INTERACTION? EH, NOT SO FAST. Near the end of 2012, a group of us at Ziba got together to review what we’d learned over the course of the year. Working with dozens of clients who...
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Tag Archives: research
Brand Equity Research – The Name Game
CMO EXCLUSIVES | February 28, 2013 by Marianne Moore Partner Strategic Services Stein + Partners Brand Activation Here we explore the important (but sometimes overlooked) step of making certain you understand the value of your brand’s current name. Certainly there are many times when a new name is called for, but often we...
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