Tag Archives: marketing

Is your online advertising being seen

Posted in Analytics, Marketing Articles, Online Marketing / SEO / SEM Articles, Uncategorized by Page on March 17, 2014

One of the biggest problems seen today is that you may purchase a landing page advertising space, but does that commit them to giving you a visible location above the fold??? Not necessarily, and as the results of this research shows a significant amount of online advertising ad spend...

Is content marketing the top opportunity for 2014

Posted in Analytics, Marketing Articles by Page on March 17, 2014

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Analytics continues to show that the drive to content marketing is paying off for most companies. Understand it and how it can benefit your markets by first understanding how your consumers connect with your brands on a daily basis…then craft the story that appeals to the attributes that they associate...

The term Collaborate is relevant in todays marketing.

Posted in Business Articles by Page on March 10, 2014

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It is imperative that in today’s world the CMO and technology side of your business must collaborate together to achieve the overall success that you can achieve in your web and social media campaigns and programs. There is a relationship here that has to exist with a partnership that...

CMO’s are expanding their roles as CEO’s demand more from them.

Posted in Business Articles, Marketing Articles by Page on March 10, 2014

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The role of today’s CMO changes rapidly as new technologies, new touch points, and new markets expand their role in the company. Check out this interesting article talking to 3 roles that CEO’s are demanding their CMO’s to learn and master. Mariann has done a wonderful job of summarizing 3...

Is Content Marketing on the rise again…many CMO’s think so.

Posted in Marketing Articles by Page on March 7, 2014

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The Page Group realizes it is all about staying in contact in ways that are relevant to your consumer. Don’t overburden them. Use technologies and tools that they engage in using. Be sure to understand their buying patterns and their technology tools. If only 5% of your...

Eight Exec’s talk about this data analytics revolution and how to win.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on March 7, 2014

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Big Data is confusing to all of us. How much is relevant? How much is to much? How detailed does it have to be? and so on… So often we get caught up in the gathering of data without understanding what is important for us to know. Then...

Emotion based marketing works…learn more about it here.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on March 5, 2014

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The Page Group always has supported the premise that you need to build a strong brand connection with your audience, and one of the core ways to develop that is to use emotion based marketing to drive that connection. This article by Tom Shapiro speaks well to the strategy...

Customer Satisfaction takes planning and effort.

Posted in Business Articles, Customer Service and Your Brand by Page on March 3, 2014

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Brands must be consistent in what they say, how they say it, and throughout the entire organization to succeed. If your going to be a customer service driven company, and build customer satisfaction you must always present yourself in that light. The messaging must be consistent to that purpose,...

Customer Loyalty Programs – Are they Effective Marketing Strategies?

Posted in Business Articles, Marketing Articles by Page on February 26, 2014

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Customer Loyalty Programs have been around for years. The first that I remember were with Green Stamps, and collecting silverware from the local Gas Station that I used for the first 3-4 years as a bachelor. We often ask are the effective, or how can we improve them? Customer...

Content Marketing

Posted in Business Articles, Marketing Articles by Page on February 21, 2014

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Content marketing can add incentive to the marketing message. Here is an analysis of how companies are using it today. How Often Are Marketers Creating Content? Are you effectively using your content marketing strategy? by Ayaz Nanji | February 19, 2014 Less than half of content marketers (42%) produce one or...