Tag Archives: direct marketing

Does E-mail Marketing Work?

The answer is most certainly positive.   E-mail marketing does work and it outshines other social media trends significantly with its impact, activation, and conversion capabilities.    The only thing really competiting against it for success is new technologies using MMS and SMS messaging thru texts on your smartphone.  ...
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Is Loyalty Marketing for you?

Loyalty programs have become a fad, but are they helping or hurting your business.    Loyalty programs MUST ALIGN with the core consumer that is connecting with your brand, and they myst bring value to them.   It is not always about the discount, it is not always about the...
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E-mail Marketing is still King.

Why marketers should keep sending you e-mails There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. January 2014 | byNora Aufreiter, Julien Boudet, and Vivian Weng It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise...
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Email Marketing Trends

Surprising Trends Offer New Times to Send Your Email Marketing Campaigns Posted on 27 November, 2013 Posted in Ali’s Alley Last year a post enti­tled Best Times to Send Email for Opens and Click-Throughs offered the lat­est in email mar­ket­ing data.  This year’s update pro­vides addi­tional email marketing data and bench­marks.  The info­graphic...
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Are you prepared for your next trade show?

If your getting ready to go to your next trade show then perhaps the 10 questions raised by Lisa Girard can help you make it a major success.  check out her interesting perspective of how to drive success in your event marketing strategies. 10 Questions to Ask When Preparing for...
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Success as a CMO is driven by these five values

5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 by Grant Johnson CMO SDL The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change...
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B2B Email Marketing

TPG believes in email marketing, but you need to be sensitive to the method your consumer will receive and read that content within.  You need to know how much of your audience is reviewing data via mobile marketing channels, and adjust the imagery, and content, to be effective within that...
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