Tag Archives: direct marketing

Personalization in your campaigns can be difficult to achieve.

Posted in Direct Marketing Articles by Page on July 28, 2014

The Page Group asks clients to be highly diligent in collecting data re: consumers, but that doesn’t always result in 100% our content either as many people registering, or inputting metrics as part of their registration process will not put in their actual data. Often they will put in a...

Five Content Marketing Tips

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Content marketing is driving most campaigns today and yet we don’t all have a solid handle on how to do it well. Here are five solid tips to help you improve your content marketing campaigns, and become a better marketing executive with real results. 5 Content Marketing Tips...

QR codes continue to grow in use.

Posted in Direct Marketing Articles, Marketing Articles by Page on May 30, 2014

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Use of QR Codes is rising, and is becoming a valuable tool for marketers. The following information gathered by the Quarterly Trend Reports shows that we are seen a steady growth in the acceptance and use of QR codes by customers to gain more insight into the goods and...

Is your digital footprint part of today’s marketing landscape?

Posted in Internet Marketing by Page on May 30, 2014

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Digital Marketing… fast paced, effective, ever changing, and accelerating quickly in the marketers tool kit. McKinsey Research always develops interesting research we all can live from, but remember in most cases this research is developed around their needs for their Fortune 1000 clients, and not the mom and pop...

Does E-mail Marketing Work?

Posted in Business Articles, Marketing Articles by Page on April 3, 2014

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The answer is most certainly positive. E-mail marketing does work and it outshines other social media trends significantly with its impact, activation, and conversion capabilities. The only thing really competiting against it for success is new technologies using MMS and SMS messaging thru texts on your smartphone. ...

Is Loyalty Marketing for you?

Posted in Marketing Articles by Page on March 26, 2014

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Loyalty programs have become a fad, but are they helping or hurting your business. Loyalty programs MUST ALIGN with the core consumer that is connecting with your brand, and they myst bring value to them. It is not always about the discount, it is not always about the...

E-mail Marketing is still King.

Posted in Uncategorized by Page on January 7, 2014

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Why marketers should keep sending you e-mails There’s a reason your inbox always seems jam-packed: e-mail marketing works. But companies can get smarter about ensuring every message counts. January 2014 | byNora Aufreiter, Julien Boudet, and Vivian Weng It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise...

Email Marketing Trends

Posted in Marketing Articles by Page on December 5, 2013

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Surprising Trends Offer New Times to Send Your Email Marketing Campaigns Posted on 27 November, 2013 Posted in Ali’s Alley Last year a post entitled Best Times to Send Email for Opens and Click-Throughs offered the latest in email marketing data. This year’s update provides additional email marketing data and benchmarks. The infographic...

Are you prepared for your next trade show?

Posted in Uncategorized by Bob on October 31, 2013

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If your getting ready to go to your next trade show then perhaps the 10 questions raised by Lisa Girard can help you make it a major success. check out her interesting perspective of how to drive success in your event marketing strategies. 10 Questions to Ask When Preparing for...

Success as a CMO is driven by these five values

Posted in Marketing Articles by Bob on September 30, 2013

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5 Hallmarks Of The Modern-Day CMO CMO EXCLUSIVES | July 24, 2013 by Grant Johnson CMO SDL The CMO role is transforming, in large part due to how fast social, mobile, cloud, and big data megatrends are becoming pervasive and changing the very nature of business. ARTICLE HIGHLIGHTS: Without question, the biggest change...