Tag Archives: connection

Psychology and connecting with your consumer?

Marketers have long known the importance of connecting with your audience. Here is a fresh perspective on how Psychology can help you connect with your consumer in ways that bring them closer to your brand. This is a great perspective to take into consideration. 5 Psychology-Based Methods to...

Snapchat is impacting consumers strong.

Posted in Social Media Articles by Page on June 2, 2016

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Snapchat overtakes twitter. Again we move thru the evolution of effective social media. One of the major problems that marketers have is keeping up with the evolution and changing patterns of use that the internet offers its users. Typical of most users people are always looking for something...

Keys to linking customers w/ brand purpose

Posted in Branding Articles by Page on April 15, 2014

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The Page Group believes in what Nigel is presenting here…brand purpose is critical to growth and success, but it starts even one step further forward with understanding all that you can about your distribution channels and who and how they engage with your company. Only then can you craft a...

Brands Create Value

Posted in Branding Articles, Business Articles by Bob on February 22, 2013

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Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...

Is Your Customer’s Experience Exceptional?

Posted in Branding Articles by Bob on February 11, 2013

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CMO EXCLUSIVES | October 23, 2012 Customer experience is becoming a key brand differentiator–a strategy that needs to span the entire enterprise with measures in place to gauge loyalty, advocacy, and marketing ROI. Its importance was underscored late September in Miami at theCustomer Experience Exchange (@cmexchange), where more than 60 chief customer officers...