Tag Archives: business development

Business Growth and Development

Posted in Business Articles by Page on February 9, 2024

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Marjorie Jones produced the following article for The Page Group related to strategies for business growth and development. If you wish to take your business to the next level we hope you will find this of interest. Taking Your Business to the Next Level As...

Why People Buy And Don’t Buy

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February 22, 2013 by Walker Smith FROM BRANDING STRATEGY INSIDER › Why people buy is not the same as why people don’t buy. For brand marketers, it’s a difference that matters more than ever. The things that motivate people to buy are product features that people want. People buy a particular...

Is Marketing Magic???

Posted in Marketing Articles by Bob on February 22, 2013

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The Magic Of Marketing CMO EXCLUSIVES | February 19, 2013, by Nick Corcodilos , Contributing Writer , CMO.com Mark Levy received his first Tannen’s Catalog Of Magic when he was just a boy. He bought his first magic trick from that book. The accompanying instruction sheet was mainly a script–magicians call it the “patter story”–to get...

Marketers need to design more…

Posted in Business Articles, Marketing Articles by Bob on February 22, 2013

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Forrester: Marketers Should Talk Less, Design More by Sarah Mahoney, Feb 20, 2013, 10:48 AM TAGS design, research, technology A new report from Forrester says that while marketers may be increasingly proficient at reaching out to consumers through new technologies including social and mobile, they need to figure out how to talk less...

Brands Create Value

Posted in Branding Articles, Business Articles by Bob on February 22, 2013

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Apple world’s most valuable brand, Ferrari most powerful 19 FEBRUARY 2013 US electronics giant Apple has been crowned the world’s most valuable brand with a brand value of $87.3bn, but Ferrari is the world’s most powerful brand, according to the BrandFinance Global 500. According to the ranking, the value of the...

Content Marketing Best Practices: 5 Tips for the Modern CMO

Posted in Branding Articles by Bob on February 16, 2013

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By BRIAN KARDON published FEBRUARY 14, 2013 I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. Yet just a few years ago, I...

THE PAGE GROUP

Posted in Uncategorized by Page on February 14, 2013

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The Page Group focus on a solid strategic planning and developing effective brand strategy in establishing an overall business strategy for the companies we support. Our goal is to add real “Blue Sky Value” to every company we touch by increasing the brand awareness of those core brand attributes to...

How To Explain The New Marketing To Your CEO

Posted in Marketing Articles by Bob on January 25, 2013

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CMO EXCLUSIVES | January 24, 2013 by Tony Quin Society of Digital Agencies (SoDA) Board Chair and IQ CEO. If there is one person who needs to see the big picture, clearly it’s your CEO. So here’s an elegantly simple, easy-to-explain model for how all of the new...