Tag Archives: branding

How To Integrate Social Customer Service Into Your Marketing Strategy

You’re spending a significant part of your digital marketing budget on getting fans and followers; your TV spots link to your Facebook page, but what do people see when they get there? Unfortunately for most brands, what they see is you ignoring your customers. ARTICLE HIGHLIGHTS: Social media isn’t...

Maintaining a Unified Brand in a Fragmented World

Posted in Branding Articles by Bob on December 17, 2012

No comments

by Dae Ryun Chang and Don Ryun Chang | 7:00 AM December 17, 2012 How can brands nimbly navigate the difficult waters of increasingly fragmented markets? How can brand managers win back some of the control they have lost to consumers in the age of social media? Take for instance the...

What is the benefit from a strong Brand?

Posted in Branding Articles by Page on July 14, 2012

No comments

The rationale for building a strong brand lies in the fact that in every corporate valuation the key component of the value of a company is based on its “blue sky value”…its “brand value”. Greater Brand Value = Greater Corporate Market Value. Normally you will find that the average market...

What is Brand Positioning?

Posted in Branding Articles by Bob on July 14, 2012

No comments

Brand Positioning: This is the process in which we define, research, and investigate the brands image, markets, qualities, customers, channels, competitors, and opportunities so as to optimize the impact of the overall brand strategy when it is brought to market. With The Page Group we take brand positioning further in...

7 Things You’re Doing Wrong on LinkedIn

Posted in Internet Marketing, Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on June 28, 2012

No comments

Most professionals use the social networking site in some capacity–but one expert says they’re making a lot of mistakes. Flickr/Coletivo Mambembe Today, LinkedIn is the No. 1 social media platform for professionals. Estimates of professional participation in LinkedIn are as high as 83%. But when I talked to...

What is a Brand?

Posted in Branding Articles, Marketing Articles by Bob on May 14, 2012

No comments

What is a Brand? It is an identifier, and promise of distinction that positions a brand uniquely to its customers, employee’s, shareholders, and clients. A brand connects the products and services that a company offers with the consumer. In the 70’s, and before, brand strength was identified by one...