Tag Archives: brand strategy

Building a Brand Road Map

Posted in Branding Articles by Page on January 27, 2014

Graham always does a great job of laying out concepts and presenting strategies that most everyone can follow. If your not familiar with building a brand strategy, or a brand road map take a look. The Page Group has been actively supporting developing a strong and effective internal and external...

We all can learn brand lessons … we need to listen to what our customers say.

Posted in Branding Articles by Page on January 27, 2014

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Lululemon learned very valuable lessons in the marketplace that had a significant impact on their brand and brand connection with their customer. TPG Brand Strategy works with clients to bring as many elements of brand contact with the consumer into a more closely aligned brand statement, but the lesson learned...

Is your brand promise communicated wherever your customer touches your brand?

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Consistency of brand and marketing messaging is critical in today’s highly fragmented and competitive marketplace yet few companies truly practice this in the development of their overall marketing and brand strategies. Many times you find disconnects in your brand and marketing throughout the organization, and it is largely caused...

Marketing today requires strong Branding…

Posted in Business Articles by Bob on July 30, 2013

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TPG believes and instills within its clients that a strong brand is job number 1, and branding must communicate a consistent and effective message that connects with every consumer that the brand interacts with. Each and every touch point the brand interacts with the consumer should deliver a singular...

Customer Retention is critical to success.

Posted in Marketing Articles, Uncategorized by Bob on July 29, 2013

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TPG tells clients everyday that knowing your customer and building customer loyalty is the single most important job of a brand/marketing/business strategy. If your focus is on building a highly loyal consumer then your base grows, your loyalty grows and your blue sky value of your business grows. ...

Winning the brand game

Posted in Uncategorized by Bob on June 3, 2013

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WINNING THE BRAND GAME ONE INNING AT A TIME DEANNA MURRAY, build Automate MAY 29, 2013 While watching one of my favorite baseball Kevin Costner movies, a Ray Liotta line struck a chord with me. ‘If you build it, they will come.’ This line from ‘Field of Dreams’ spoken by...

Brand Segments

Posted in Branding Articles, Business Articles, Uncategorized by Bob on June 3, 2013

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HOW CAN ONE BRAND APPEAL TO DIFFERENT BRAND SEGMENTS? May 17, 2013 · by Wavelength Marketing · in Brand Personality, Brand Strategy, Brands and Emotion. · At a recent workshop in Kuala Lumpur an Executive who overseas strategy at a global brand posed an interesting question her firm had been wrestling with: “How can one brand...

What is your Brand Vision? Do you need a Brand Roadmap?

Posted in Branding Articles by Bob on May 30, 2013

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Do you need a brand road map? Do you have a plan that aligns your customer and shopper based initiatives? It will help you make more effective decisions across all business functions. Here’s how. The goal of a brand vision is to drive sales and profits by building a strong, differentiated...

What does your logo say about your brand / company ???

Posted in Branding Articles by Bob on May 21, 2013

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365 Creative is a creative house, and they speak to the topic of design, but today a brand is NOT its logo. A logo is part of the overall brand statement and it must be aligned with the brand DNA, the brand image, brand connecting points, brand message statement,...

5 lessons in corporate brand building

Posted in Branding Articles by Bob on May 21, 2013

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Five lessons in corporate brand building from the big boys by Jens Lundgaard 17 May 2013 09:30 There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands. Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to...