Tag Archives: brand story

Customer service builds brand loyalty … learn how.

Customer service is a critical element of fulfilling your brand promise to your loyal customers. If you truly want to build brand equity as well as brand loyalty you need to evaluate throughout your organization how the brand DNA is communicated and represented to those consumers. Customer Service is...

Translating your Brand Identity to new markets

Posted in Branding Articles by Page on February 18, 2016

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Your brand identity is an ever changing perception and image if you truly track your consumers and understand how they want to connect with your brand. Consumers interests change over time, and your ability to track those subtle changes of influence within your audience may lead you to evaluate...

Do you promote and publish your “Brand Purpose”?

Posted in Branding Articles, Marketing Articles by Page on October 19, 2015

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In everything we do in marketing today, and especially everywhere we connect with the consumer we MUST present who and what our brand and brand purpose is so the consumer becomes very clear what we stand for and what we will deliver on. This builds trust in the brand, it...

Brand Stories – Disney Marketing drives them with Brand Stories

Posted in Branding Articles by Page on October 2, 2015

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Disney has always been a story teller. They develop storylines that connect with the consumer and then develop the products, relationships, and community around that storyline. Many companies find that Brand Stories are very important to connecting with their consumers…so is this a right strategy for you? Every...

Don’t erode trust in brand websites…learn what’s required.

Posted in Branding Articles by Page on September 16, 2015

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Building trust with consumers is job #1 for most companies, but often it is treated as if it is not important at all. The Page Group recognizes that to build a brand loyal consumer you must interact, communicate, and do business in a consistent manner reflecting positively on your...

Is your Brand Story Telling delivering on its promise?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on June 3, 2015

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When we craft and tell our brand story for our business it needs to connect with everyone from the employee’s inside the business, to the potential new hires joining your business to the consumers buying your products at retail. Your brand story and how it is told has a...

Simple Brands are the most effective.?

Posted in Branding Articles, Business Articles by Page on November 14, 2014

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What is meant by the term simple brands? How do simple brands win in today’s marketplace. CMO’s Giselle A. gives us insights into how effective some of the top brands have been by keeping their brands simpler for the consumer to understand, connect with, and experience. Check...

Employee’s are critical to your brand story.

Posted in Branding Articles by Page on October 17, 2014

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Are your employee’s the voice of your brand? Today strong brands are brands that tell a complete brand story throughout the every day operations of their business. It is not just told in a logo, or marketing materials developed, but also thru the actions of the employee’s within...

Are your employee’s a Part of Your Brand Story?

Posted in Branding Articles, Customer Service and Your Brand by Page on October 15, 2014

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For brands to flourish the company itself, and the employee’s as well, must reflect and deliver the brand story everyday as they interact and connect with the consumers engaged with the company and brand. Branding is so much more than a logo. It is about finding that core message...

Brand Awareness is top focus in marketing today.

Posted in Branding Articles by Page on September 19, 2014

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Sophisticated brands are becoming aware of the value of a strong brand, and more money is being spent today to develop a comprehensive brand marketing strategy that adds real value to their brands thru building long-term loyal customers. But it does all start with the brand, what the brand...