Tag Archives: brand connection

A look at Goya Food’s entry into the social media marketplace.

How Social Media Is Feeding Goya’s Bottom Line CMO EXCLUSIVES | December 04, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Go, Goya! Although the country’s largest Hispanic-owned food company became serious about social media relatively late in the game, it has managed a quick catch-up. ARTICLE HIGHLIGHTS: Since the company launched...

Today’s Brand – what is it?

Posted in Branding Articles by Page on November 25, 2013

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Mr. Geyrhalter asks some very good questions regarding our use of the word brand. Are we overusing the term, and diluting its value within our companies. Has it lost its impact due to the broad reaching nature of how the word is used. The Page Group feels that...

Team Culture and Brand Culture are intrinsic to success in business today.

Posted in Branding Articles, Business Articles by Page on November 21, 2013

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Gary Swart gives great advice regarding corporate culture and the opportunity that exists if you build the right internal culture in your organization. TPGBrandStrategy also believes in this strategy as it relates to your marketing and brand story. We feel that it is critical for everyone in the organization...

Is your customer number one?

Posted in Business Articles by Bob on November 7, 2013

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PUTTING CUSTOMERS AT THE CENTER OF YOUR BUSINESS MODEL Transforming to a Customer Driven Company by NICHOLE KELLY · October 22, 2013 Companies are starting to recognize that customer experience is an important element for having a differentiated brand. Social media has forced companies to take customer experience seriously as customers have taken...

Do Mobile Ads Work?

Posted in Business Articles, Internet Marketing by Bob on October 28, 2013

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The Top 7 Reasons Why Mobile Ads Don’t Work Dartmouth study sheds light on mobile vs. Web By Christopher Heine October 17, 2013, 2:38 PM EDT Photo: Getty Images A Dartmouth researcher’s study sheds light on the mobile Web and app users who don’t click on ads. On a high level from the study, here...

How important is customer experience in your business?

Posted in Business Articles by Bob on October 28, 2013

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Just How High Is The Price For Delivering A Poor Customer Experience? CMO EXCLUSIVES | September 17, 2013 by Michael Hinshaw Managing Director MCorp Consulting As executives, we all want to deliver the best experiences to our customers. While this is an intuitive response because we want customers to feel good about interacting...

Reaching the New Millennial in your marketing efforts?

Posted in Marketing Articles by Bob on October 23, 2013

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3 Ways Old Companies Can Discover The Fountain Of Youth CMO EXCLUSIVES | October 16, 2013 by Christie Garton Author & Founder U Chic Can you teach an old dog new tricks? In the brand marketing world where there is an ever-pressing need to stay on the cutting edge of trends, especially...

Ray Baird’s ten top signs you need to consider rebranding?

Posted in Branding Articles by Bob on October 17, 2013

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Breaking Brand: 10 Warning Signs That May Warrant Revisiting Your Brand Strategy – Is it time for rebranding? by Ray Baird on Oct 8, 2013 Throughout the years, we’ve heard many different reasons as to why B2B corporations decide to rebrand or revisit their brand strategy. Here are my top 10 signs it...

Lasting Brand Connections

Posted in Branding Articles by Bob on August 12, 2013

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Brand Love for the Long Haul: Five Tips for Lasting Connections With Customers by Christina Papale | August 6, 2013 The exhilarating rush of new love often feels like it will last forever. But anyone in a long-term relationship knows that love’s initial flames often die down, replaced by a more stable...

Brand-building is developed throughout the whole organization…

Posted in Branding Articles by Bob on August 6, 2013

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Who Really Builds the Brand? Within your company, which department is responsible for brand-building?Trick question! The answer is “All of them.” Everyone plays a part in delivering on the brand positioning and bringing the brand to life. Let’s use a hypothetical consumer packaged goods company as an example of “who does what”...