Tag Archives: brand connection

How to refresh your brand

Posted in Branding Articles by Page on August 18, 2025

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Refreshing Your Business Brand Without Losing Its Core by: Amy Collett August 15, 2025 Every business brand tells a story, and over time, that story can start to feel dated or misaligned with where your company is heading. Refreshing your brand isn’t about starting over — it’s about refining...

Being Your Brand

Posted in Branding Articles by Page on May 23, 2018

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One thing that we all learn as we move into marketing is that you must be your brand and it must reflect everything that you wish to be to your consumer and your audience. It has to reflect the values of the company, the purpose of your brand, and...

Account Based Marketing works.

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Can account based marketing strengthen your B2B sales and marketing efforts? Yes it truly can. In todays global marketing social media, and customer driven marketplace it is all the more important to do everything in our power to connect directly with our customers at every touch point that we have...

Indian Motorcycle back to the Flat Track

Posted in Branding Articles, Business Articles by Page on May 23, 2017

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This is truly exciting news. Indian Motorcycle returns to its roots and back to purpose built flat track racer. Polaris get’s it. The importance of the Indian Motorcycle Brand is in hits history and its successes from the past converted into today’s markets. To return to Flat Track Racing...

Brand Activation what is this?

Posted in Branding Articles by Page on September 15, 2016

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Brand activation is core to many of the things we need to do today to build a stronger brand connection with our customer and audience. The Page Group believes that every social media campaign, every ad campaign, every connection we make with a potential or existing consumer must create...

Brand Experiences enhance the brand connection.

Posted in Branding Articles by Page on September 12, 2016

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Brand Experiences can be the connection point between consumers and brands. This very interesting look at building and creating brand experiences gives us some new perspectives which are well worth considering. Mr. Crawford-Browne has done an excellent job of looking at this subject and giving us some thought provoking...

Psychology and connecting with your consumer?

Posted in Branding Articles, Marketing Articles by Page on August 11, 2016

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Marketers have long known the importance of connecting with your audience. Here is a fresh perspective on how Psychology can help you connect with your consumer in ways that bring them closer to your brand. This is a great perspective to take into consideration. 5 Psychology-Based Methods to...

Brands and customers must connect, but how?

Posted in Branding Articles, Marketing Articles by Page on May 31, 2016

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Customers and brands constantly struggle to connect and build a strong effective relationship with each other. Is there an ongoing power struggle going on between them? No i think there is a relationship that brands MUST maintain with their consumers, and it all focus on what we know about...

Brand experience is central to building a strong Brand Connection with your consumer …

Posted in Branding Articles, Marketing Articles by Page on April 8, 2016

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Brand experience: Brands are experiences with their consumers and we must recognize that as marketers. In todays marketing we need to understand how our consumers connect with our brands in a very different way, and as marketers we must deliver on that experience. That is core to our success....

Customer Experience is Job #1

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on April 1, 2016

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The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...