Tag Archives: brand activation

Brand Activation what is this?

Posted in Branding Articles by Page on September 15, 2016

Brand activation is core to many of the things we need to do today to build a stronger brand connection with our customer and audience. The Page Group believes that every social media campaign, every ad campaign, every connection we make with a potential or existing consumer must create...

Email marketing is relevant today…

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One to one marketing and using email marketing to contact directly with a core consumer of your goods, products or services still leads the way in conversions and relevant content delivery. BUT, it must be targeted, tested, and focused on the requirements that those in that blast are seeking...

Customer engagement is critical to marketing success.

Posted in Branding Articles by Page on May 12, 2014

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Customer engagement comes of age. For years there has been a misconception of what Branding is all about. The Page Group has always believed that the role of all senior marketing personal in this complex marketing arena is to focus on the consumer. It is all about the...

Sponsorship deals leave the LA Clippers

Posted in Branding Articles, Marketing Articles by Page on April 28, 2014

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Brands can quickly be affected by the actions of their endorsers, or by the people, teams, groups, or staff who become embroiled in controversy. Take Donald Sterling’s ownership of the LA Clippers as an example. Sponsors are immediately opting out of their contracts before the scope of the problems Mr....