Category Archives: Marketing Articles

Current statistics regarding Social Media

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the-page-group
15 Mind-Blowing Social Media Stats CMO EXCLUSIVES | July 23, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Here is some recent 2019 gaming research done by Broadbandsearch.com on the topic: https://www.broadbandsearch.net/blog/online-gaming-statistics 15 Mind Blowing Social Media Stat’s Social media has taken the marketing world by storm. Consumers are very much addicted...
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What stats show about Content Marketing

Posted in Business Articles, Internet Marketing, Online Marketing / SEO / SEM Articles by on
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15 Mind-Blowing Stats About Content Marketing CMO EXCLUSIVES | October 02, 2013 by Giselle Abramovich Senior & Strategic Editor CMO.com Content marketing is all the rage. Little wonder, given that social media is only growing in importance, and brands need content to engage fans in that environment. ARTICLE HIGHLIGHTS: Sixty-six percent of content...
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Think outside the norm to succeed in social media, but understand your customer first.

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The Page Group feels that to be successful in social media you first need to understand your customer and how engage in social media before you build your first campaign or strategy.  You further need to understand how they would use social media to interact with your company/brand/products. To many...
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Measuring Marketing ROI

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Rethinking Marketing ROI CMO EXCLUSIVES | November 21, 2013 by Jeff Winsper President Black Ink For most marketers, the fourth quarter is budget time: How much are you going to get next year? What are you going to do with it? And, most important, what are we (the business) going to get for...
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Today’s Brand – what is it?

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Mr. Geyrhalter asks some very good questions regarding our use of the word brand.  Are we overusing the term, and diluting its value within our companies.   Has it lost its impact due to the broad reaching nature of how the word is used.   The Page Group feels that...
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Data-Driven marketing requires an understanding of area’s of focus before implementing strategy.

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With the big data that is being collected in today’s digital marketplace it is often overlooked as to how to prioritize your marketing dollars and efforts.   TPG Brand Strategy feels that it is critical to clearly understand what the critical pathways are before you ever begin to develop the...
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Winning as a underdog brand.

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TPG brand strategy suggests that if your brand is an underdog you need to look at things more effectively to win.   Competition is about finding paths to success thru identifying your customer, your markets, and identifying strategies that can impact your brands message with your potential customers.    But...
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