Category Archives: Marketing Articles

CPG Marketing Insights study.

Our friends over at Wright Designs just completed a survey of several hundred marketing exec’s in the CPG marketplace. Their insights are intriguing to ponder with respect to each of your business. Check out what Dale and his team have to say, and see how their results can...

How Does Google Rank you?

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The Google Apocalypse is Coming – Are You Ready? July 28, 2014 Getting a penalty from Google can mean lower search engine rankings, your site’s removal from its search index–even the death of your business. As Google continues to step up its war on spammy, over-optimized links, businesses must be more...

Consistency in customer experience is important

Posted in Branding Articles by Page on August 1, 2014

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The Page Group has long been advocating the importance of fully integrated brand and marketing strategies. Customer experience is critical in today’s marketing, and to develop a strong customer experience brand strategy and fully integrated brand connections is imperative. We believe strongly that any business today needs to have...

Brand Awareness is top analytic to measure.

Posted in Branding Articles, Marketing Articles by Page on July 28, 2014

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The World Cup of Soccer, Super Bowl, World Series, Stanley Cup, etc., are obviously seen by the Big Marketers as major influencers for their brand and brand image and they invest millions in capturing the attention of these audiences each time the events come around. But the secret is just...

Personalization in your campaigns can be difficult to achieve.

Posted in Direct Marketing Articles by Page on July 28, 2014

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The Page Group asks clients to be highly diligent in collecting data re: consumers, but that doesn’t always result in 100% our content either as many people registering, or inputting metrics as part of their registration process will not put in their actual data. Often they will put in a...

Typography says a great deal about your brand…

Posted in Branding Articles by Page on July 25, 2014

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Branding is far more complex today than ever before, and the visual aspects of building brands is far more important than at any time prior. Visual Branding and the use of highly effective and integrated typography can set your brand apart, establish a foundation for consumer identification, portray an...

Social media reports and analysis

Posted in Mobile Technologies, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on July 18, 2014

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Here is the Q2 review and analysis of Social Media, Search and Social Traffic. Remember, it always needs to be applied to your customers and your needs so although research done on big data bases do point out the overall relevance decisions still need to be made based on...

Marketing: A new Team Sport

Posted in Business Articles, Marketing Articles by Page on July 18, 2014

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Giselle has hit it on the head. In today’s marketing not one person can wrap their arms entirely around all the new functions of marketing and be the overall expert you need a team, and it is the ability of the CMO to build a team that works together and...

14 critical strategies in marketing communications today.

Posted in Marketing Articles by Page on July 15, 2014

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Linda puts a new look on the 14 things critical to success in marketing communications today. At the core is a new philosophy about working with people and participating in a global marketplace. Her insights might spur new thoughts for you and your team in todays highly fragmented, yet...

Five Content Marketing Tips

Posted in Branding Articles, Direct Marketing Articles, Marketing Articles by Page on July 9, 2014

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Content marketing is driving most campaigns today and yet we don’t all have a solid handle on how to do it well. Here are five solid tips to help you improve your content marketing campaigns, and become a better marketing executive with real results. 5 Content Marketing Tips...