Category Archives: Marketing Articles

FCC Internet Rules – Can they be overturned?

Posted in Business Articles, Internet Marketing by Page on March 13, 2015

Everyone who uses the internet is concerned over the language in this new FCC Ruling which will now regulate the internet as a public utility. The archaic drafting of the internet ruling leaves behind what we have learned the internet to be. We need to have regulations that reflect...

B2B Marketing is all about understanding strategies

Posted in Analytics, Direct Marketing Articles, Marketing Articles by Page on March 12, 2015

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Analysis and metrics drive most engagements online today. The Marketing teams ability to measure, capture, and develop sales tools online based on the results driven thru testing and analysis will drive the success of the programs they launch. Often management does not have the patience to test campaigns...

Brand Stickiness – Adobe’s analysis of the Best of the Best 2015

Posted in Analytics, Business Articles, Social Media Articles by Page on March 12, 2015

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Brand stickiness is critical to long term success. Adobe analyzes the Best of the Best in marketing to find out who is doing it right. check out this excellent in-depth analysis of the marketplace and where trends are heading, and what markets performing to their best. How...

Quiznos is pulling plug on TV…what are they doing?

Posted in Business Articles, Internet Marketing by Page on February 20, 2015

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Quiznos emerges from bankruptcy with new marketing idea’s and strategies to help them connect with more millenials. Quiznos Is Pulling the Plug on TV Ads. Here’s Why. Close more deals with our weekly sales and marketing newsletter Image credit: REUTERS | Rick Wilking Kate Taylor Staff Writer. Covers franchise-related...

Digital Basics – Do you know how to use them?

Posted in Analytics, Internet Marketing by Page on February 20, 2015

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Today we find it difficult to adapt to all the new changes in the digital world that we now play in. Digital Basics are still not understood by most, and mistakes are made everyday in building highly effective digital strategies. This article delves into the world of marketing and...

Be More Human the new Reebok Advertising Campaign

Posted in Branding Articles, Business Articles, Marketing Articles by Page on February 10, 2015

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Reebok continually try’s to transform its message, and perhaps to often, thus confusing its audience as to who and what they are. Their latest campaign Be More Human takes another new look at connecting with their consumers thru empowerment towards health and fitness. If you look over their history they...

Googles SVP Global Marketing speaks out

Posted in Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on February 10, 2015

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This is a very insightful interview with Googles SVP Global Marketing…note that the premise that starts this discussion is that she also believes that it all starts with knowing your customer. The Page Group constantly talks to this very specific point that you MUST know your customer and HOW that...

Customers Consuming Content – Building a Brand

Posted in Branding Articles, Business Articles, Direct Marketing Articles, Social Media Articles by Page on February 6, 2015

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Sundance M&E Roundtable: It’s All About Customers Consuming Content CMO EXCLUSIVES | February 02, 2015y Stephen Dark Contributing Writer CMO.com When Pash Pashkow was a child, the popular TV shows that held him and his mother spellbound were markedly different. “I definitely remember losing the power of speech when “Charlie’s Angels”...

The Year of the Customer should be our focus

Posted in Business Articles, Customer Service and Your Brand by Page on February 4, 2015

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As marketing evolves it is all about connecting with the consumer. Strong Brands, Highly Valued Companies all have one thing in common they have a higher level of connection with their end consumer. Their consumers are very brand loyal, and they see consumers holding a high level of respect for...