Category Archives: Marketing Articles

Digital ad spending surges

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Digital Ad Spending continues to grow. Mobile and social media continue to drive the growth in marketing initiatives. AdAge.com looks at the surge in spending for Digital Advertising to support the needs of social and mobile activation and engagement. Digital Ad Spending Surges to Record High as...

Link Building Strategies that Work.

Posted in Business Articles, Internet Marketing by Page on April 15, 2016

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Link Building is critical to SEO Success. SEO continues to drive website success, but the ever changing landscape of SEO means you need to follow and understand what works today vs yesterday. 2016 State of Link Building Survey coverage What does modern-day link building look like? Columnist Andrew...

Game of Thrones 360 view of Westeros

Posted in Business Articles, Marketing Articles by Page on April 15, 2016

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Game of Thrones quickly became a HBO favorite, and HBO has put lots of effort behind this amazingly creative and unique episodic production. Adding to their storyline they have now invested into a new experience offering a 360 degree view inside Game of Thrones world of Westeros. Check...

Google Warning to Mobile website owners.

Posted in Business Articles, Internet Marketing, Marketing Articles, Mobile Technologies by Page on April 15, 2016

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Google tries to enhance mobile website owners understanding of what their site delivers into the mobile experience. Google warns site owners their site is not mobile-friendly in mobile search results A month before the Google mobile-friendly algorithm boost, they start issuing new warnings to site owners. Barry Schwartz on April...

BMW M2’s hide supermodel Gigi Habib

Posted in Business Articles, Marketing Articles by Page on April 15, 2016

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Gigi Hadid is the go girl of the moment in the new BMW M2 interactive video just released. BMW takes the concept of the street huckster with the ball under the three cups and takes it one step further. Putting Gigi Habib into the new BMW M2 and...

Brand experience is central to building a strong Brand Connection with your consumer …

Posted in Branding Articles, Marketing Articles by Page on April 8, 2016

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Brand experience: Brands are experiences with their consumers and we must recognize that as marketers. In todays marketing we need to understand how our consumers connect with our brands in a very different way, and as marketers we must deliver on that experience. That is core to our success....

Marketers speak to issues facing us in our jobs…

Posted in Marketing Articles by Page on April 6, 2016

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Marketers are raising significant concerns over what is transpiring in todays marketing environment. Traditional values of marketing are going away. New trends are short lived. Something exciting suddenly turns sour. What are we to do as marketers when all the tools in our toolkit change so...

Video is an important part of your marketing mix

Posted in Business Articles, Direct Marketing Articles, Marketing Articles, Mobile Technologies by Page on April 1, 2016

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Video content is becoming far more relevant every day as a tool to connect with your audience and build a connection with them. People are enjoying the opportunity to see a visual reflection of the brands that they purchase and enjoy provided it is delivered in an interesting, informative,...

Customer Experience is Job #1

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Marketing Articles by Page on April 1, 2016

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The Page Group believes that Customer Experience is job number 1 for all marketers. It is up to us to define and build our brand and marketing messaging around every touch point that the consumer has with the brand, and to develop a consistent message everywhere the brand influences...

Millennials discount A list endorsements

Posted in Branding Articles, Marketing Articles by Page on April 1, 2016

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Millennials are different then Gen Y…and this article shows how Millennials are now not as connected to A List endorsements as they once were. As marketers we all learn early on that brand icons change over the life of a brand. Successful products transition, great ads change,...