Category Archives: Social Media Articles

Does Organic Social Posts drive results?

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When working with clients to build effective social media campaigns, and the strategies for their success we always start from the back by asking what is the activation that is needed for the campaign to be a success. When we determine the act that a client needs to complete then...

Social media is a commitment, understand this before you start

Posted in Branding Articles, Social Media Articles by Page on August 12, 2014

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THE PAGE GROUP always cautions its clients with respect to social media. Know why your going into social media, know what you need to invest in social media to be successful, and know your consumer and how they will use social media to communicate your brand story. The risks...

Social media reports and analysis

Posted in Mobile Technologies, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on July 18, 2014

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Here is the Q2 review and analysis of Social Media, Search and Social Traffic. Remember, it always needs to be applied to your customers and your needs so although research done on big data bases do point out the overall relevance decisions still need to be made based on...

Marketing lessons learned at Cannes Film Festival

Posted in Marketing Articles, Social Media Articles by Page on June 25, 2014

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Although there is a huge gap between why people follow celebrities vs brands on the web and in social media lessons can still be learned between both groups. Here is an interesting look at what Celebrities have to say regarding strategies that just might be able to work for...

YouTube Statistics…did you know???

Posted in Marketing Articles, Social Media Articles by Page on May 22, 2014

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It is always fun to learn more about how YouTube impacts its audience. This fun review of some of the statistics generated by the site will shed some trivia and insight into the worlds largest visual media platform. Check this out for fun, and for understanding how you can benefit from...

Are your social media programs failing and why?

Posted in Marketing Articles, Online Marketing / SEO / SEM Articles, Social Media Articles by Page on April 22, 2014

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How have your social media efforts trended? For most it has not been a positive experience. This article delves into the many imperfections of social media and why it works or doesn’t. Social media needs to be highly targeted and focused to succeed, and most treat it like...

2014 Social Media Landscape

Posted in Social Media Articles by Page on April 15, 2014

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The scope of Social Media is an ever changing landscape and we as marketeers need to be focused on that every changing relationship that our consumers have with social media as well as how they utilize social media to engage with people, brands, products, networks, relationships, and more. Only...