Content marketing is the buzz word of 2016, and many people are hoping to develop stronger marketing campaigns utilizing Content Marketing research and strategies, but do we really know what it is and how to maximize our benefits in pursuing this strategy? Below is an article from Content Marketing...
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Category Archives: Social Media Articles
Social Media Trolls can impact the image of your brand.
What is the risk of a social media trolls affecting your brand? At The Page Group we are constantly reminding clients that if your going to engage in the social media marketing landscape you need to do so with open eyes. One of the biggest concerns is that if...
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How to build influencer marketing strategies.
Relevance in influencer marketing is key to success within many of the new and exciting app’s that are coming online. If we don’t have relevance to the audience, and the ability to scale the programs to be effective then we waste time and money. Check out how Viber established...
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Enterprise social media can drive success in the space.
Enterprise Social media needs to be driven by best practices. Enterprise based software solutions can help us all connect with an audience, but we need to understand who our customer is before we blindly rush into adapting the latest social media solution, or we could waste marketing dollars with little...
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Social media success??? How is it achieved?
Social media is a nightmare for many marketing departments. The choices, how to manage, what content to push, how to engage, what generates activation, which are the best tools, how do we use these tools, and so much more. We often look outside for the expertise to help us drive...
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Fads and Trends – Can Pokemon Go last?
Pokemon Go will it last? Will it be a fad and fade away? Pokemon Go is truly taking off, and in almost every news show, and social setting we are hearing more and more about this tremendous action filled activity. As we often see in social media,...
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Facebook again makes changes.
Facebook changes its algorithms again…As noted in the prior posting one of the many challenges for today’s marketers is the ever evolving changes made by the tools we use to improve their experience without much support to those of us who use those tools. Now Facebook is largely saying...
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Snapchat dominates social Media w/ Millenials.
Snapchat gains strength in the very important millennial marketplace. Snapchat Users to Pass Both Twitter and Pinterest This Year, eMarketer Says – 18-to-24-Year-Olds Are Snapchat’s Top Users By Maureen Morrison. Published on June 08, 2016. Marketers who have yet to get serious on Snapchat may want to consider doing so, and soon. The...
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Snapchat is impacting consumers strong.
Snapchat overtakes twitter. Again we move thru the evolution of effective social media. One of the major problems that marketers have is keeping up with the evolution and changing patterns of use that the internet offers its users. Typical of most users people are always looking for something...
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Digital ad spending surges
Digital Ad Spending continues to grow. Mobile and social media continue to drive the growth in marketing initiatives. AdAge.com looks at the surge in spending for Digital Advertising to support the needs of social and mobile activation and engagement. Digital Ad Spending Surges to Record High as...
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TPG Social Media