Category Archives: Internet Marketing

Marketing Metrics and you????

Posted in Analytics, Marketing Articles by Page on June 15, 2016

Marketing Metrics need to be focused on the right objectives. At The Page Group we constantly strive to assure our clients that the deliverable at the end of each marketing endeavor activates some action that can be measured and qualified. It does very little in todays marketing arena to...

Snapchat is impacting consumers strong.

Posted in Social Media Articles by Page on June 2, 2016

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Snapchat overtakes twitter. Again we move thru the evolution of effective social media. One of the major problems that marketers have is keeping up with the evolution and changing patterns of use that the internet offers its users. Typical of most users people are always looking for something...

How Does Virtual Reality affect marketing & Strategy.

Posted in Business Articles, Internet Marketing, Marketing Articles by Page on May 18, 2016

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The world is rapidly changing and Virtual Reality is NOW finally becoming a part of that experiential marketing that has been long talked about. Virtual Reality has existed going back to the 90’s, but it has taken a long time to find adoption take place. Largely due to the costs...

Are you over investing in digital media?

Posted in Analytics, Business Articles, Internet Marketing, Mobile Technologies, Online Marketing / SEO / SEM Articles by Page on May 12, 2016

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In this world of fast paced development and evolution of new digital technologies one of the major problems we see is clients over investing in digital media before they understand how it is going to enhance the ability to connect with your consumers and convert to sales. The end...

Digital ad spending surges

Posted in Business Articles, Internet Marketing, Marketing Articles, Mobile Technologies, Social Media Articles by Page on April 21, 2016

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Digital Ad Spending continues to grow. Mobile and social media continue to drive the growth in marketing initiatives. AdAge.com looks at the surge in spending for Digital Advertising to support the needs of social and mobile activation and engagement. Digital Ad Spending Surges to Record High as...

Link Building Strategies that Work.

Posted in Business Articles, Internet Marketing by Page on April 15, 2016

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Link Building is critical to SEO Success. SEO continues to drive website success, but the ever changing landscape of SEO means you need to follow and understand what works today vs yesterday. 2016 State of Link Building Survey coverage What does modern-day link building look like? Columnist Andrew...

Google Warning to Mobile website owners.

Posted in Business Articles, Internet Marketing, Marketing Articles, Mobile Technologies by Page on April 15, 2016

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Google tries to enhance mobile website owners understanding of what their site delivers into the mobile experience. Google warns site owners their site is not mobile-friendly in mobile search results A month before the Google mobile-friendly algorithm boost, they start issuing new warnings to site owners. Barry Schwartz on April...

Social Media Channel – do we need them all?

Posted in Business Articles, Internet Marketing, Marketing Articles, Social Media Articles by Page on March 23, 2016

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What Social Media Channel works for you in your marketing strategy and plans? We don’t need to be on everyone of them to be successful in our marketing needs…in fact perhaps it is the opposite. Knowing what social media channel our consumer uses might better prepare us for being...

Big Data drives marketing decisions, but be careful.

Posted in Branding Articles, Business Articles, Internet Marketing, Marketing Articles by Page on March 23, 2016

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Big Data is the buzzword we all hear, but one of the fundamental flaws in it is that if the marketing team does not have the proper skill set to analyze it the results are often flawed. CMO takes a hard look at Big Data and what is required...