There are many millennials stereo types out there, but if we are doing our job as marketers we should be recognizing early on how we need to connect, and avoid, when creating our campaigns and communicating to our audience. As I have said many times in the past, as...
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Category Archives: Internet Marketing
Mobile Conversion Techniques and Strategies
Mobile Conversion is a goal we all seek to achieve, and all of us are looking for more ways to enhance that level of conversion thru guest that visit our mobile platforms. Strategies vary widely, and success sometimes comes and goes in this highly fluctuating mobile marketplace. Take a...
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Artificial intelligence is an aid to marketers, not a risk.
Artificial intelligence is a tool that allows us to better understand behavior it is not a resource taking over the role of marketers. Let Machines Do the Advertising Grunt Work – Artificial Intelligence is an Aid Artificial Intelligence Is a Tool, Not a Replacement for Marketers By Bruce Falck. Published on August...
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Brand Loyalty and how to achieve it thru great apps.
Building brand loyalty is one of the key responsibilities for the marketing department. Here are some insights into how various companies have created apps that truly connect with consumers and build loyalty while also driving revenue. To truly be effective in developing these tools we must first understand...
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Enterprise social media can drive success in the space.
Enterprise Social media needs to be driven by best practices. Enterprise based software solutions can help us all connect with an audience, but we need to understand who our customer is before we blindly rush into adapting the latest social media solution, or we could waste marketing dollars with little...
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Social media success??? How is it achieved?
Social media is a nightmare for many marketing departments. The choices, how to manage, what content to push, how to engage, what generates activation, which are the best tools, how do we use these tools, and so much more. We often look outside for the expertise to help us drive...
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Fads and Trends – Can Pokemon Go last?
Pokemon Go will it last? Will it be a fad and fade away? Pokemon Go is truly taking off, and in almost every news show, and social setting we are hearing more and more about this tremendous action filled activity. As we often see in social media,...
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Data Exchange is modern marketing
Data exchange is driving modern marketing strategies. The more we know, the better we connect. Understanding consumer behavior improves conversion. Building tools to help us understand behavior and measuring that behavior drives results. Consumers and marketers all want to connect each other with the best data...
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Celebrating customers can drive results.
In celebrating customers we build loyalty with them. The Page Group has always felt that to be truly successful in building a strong brand we need to clearly understand how our consumers connect with our brand, and understand clearly every touch point that they use in connecting with us...
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Facebook again makes changes.
Facebook changes its algorithms again…As noted in the prior posting one of the many challenges for today’s marketers is the ever evolving changes made by the tools we use to improve their experience without much support to those of us who use those tools. Now Facebook is largely saying...
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TPG Social Media