Category Archives: Internet Marketing

What is Social Media? Advertising? PR?

PR excels at messaging, but advertising focuses on results. So where does that leave your social media marketing? Who manages your company’s social media? The social world for marketers remains a space where rules are yet to be written. But whether you think of social media as PR or marketing...

Appearance In Search Results Impacts Brand Perception

Posted in Analytics, Online Marketing / SEO / SEM Articles, Uncategorized by Bob on May 3, 2013

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SEO Branding: Appearance In Search Results Impacts Brand Perception May 2, 2013 at 9:14am ET by Nathan Safran Stop a marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will talk to you...

Marketers lack funding, but build effective campaigns thru effective analytics and data

Posted in Analytics, Marketing Articles by Bob on May 3, 2013

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Lack Of Funds Stifles Marketing, New Models, Analytics Needed by Laurie Sullivan, Apr 29, 2013, 1:35 PM Four in 10 marketing executives feel unprepared to meet campaign objectives, citing a lack of funding and inefficient business practices as the main impediments to improved performance. The Accenture Interactive research, Turbulence for the...

Customer Driven Marketing & Customer Experience lead your brands path…

Posted in Analytics, Business Articles, Online Marketing / SEO / SEM Articles by Bob on May 3, 2013

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As we evaluate our decisions regarding marketing in todays competitive landscape we need to understand that there is a huge data field available to us to help guide our pathways to success in reaching and connecting with our consumer. TPG believes it all begins with understanding all that you can...

The latest disruptive technologies coming on stream…

Posted in Business Articles, Internet Marketing, Online Marketing / SEO / SEM Articles by Bob on May 3, 2013

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The impact of disruptive technologies: A conversation with Eric Schmidt Google’s executive chairman provides a look into the future of technologies that will change business models and lives. In the video, Google executive chairman Eric Schmidt explores the phenomenon of technological disruption and selects those technologies likely to have the greatest impact on...

Crowdstrike offers a proactive solution against cyberattacks & web intruders.

Posted in Internet Marketing by Bob on May 2, 2013

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Victims Of Cyberattacks Get Proactive Against Intruders by TOM GJELTEN February 13, 2013 3:41 AM Enlarge image Some companies, frustrated with intrusions into their networks by cyberattackers, are now trying to turn the tables in the ongoing and complicated cyberwar. iStockphoto.comU.S. companies that have their networks routinely penetrated and their trade secrets...

Demand Marketing can now be focused towards ‘on-demand’ marketing

Posted in Marketing Articles, Online Marketing / SEO / SEM Articles by Bob on April 29, 2013

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McKinsey always develops some effective research that many smaller marketing/branding/consulting practices cannot afford to implement, and I am always grateful that they are made available to the industry as a whole. In this article they take a look at the “on demand marketing” aspects of digital marketing. However,...

Breaking Down The Data Silos

Posted in Analytics, Business Articles by Bob on April 26, 2013

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Satisfying Rising Customer Expectations Requires Companies To Break Down The Silos That Hold Their Data CMO EXCLUSIVES | April 24, 2013 The need to break down silos in organisations dominated the first day at the Adobe Summit EMEA in London. ARTICLE HIGHLIGHTS: Companies don’t just need to break down the silos the...

Social Media, Ad Spend, Results compiled that you should know before you plan your next marketing spend.

Posted in Analytics, Branding Articles, Internet Marketing, Marketing Articles, Social Media Articles by Bob on April 25, 2013

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The information below is a wonderful compilation of results of numerous survey’s, analysis, research and tests regarding the effectiveness of our marketing spend. It looks at where we spend, how we spend, and the results we get from the efforts. It presents in a very unbiased perspective complied...