Category Archives: Internet Marketing

Eight Exec’s talk about this data analytics revolution and how to win.

Posted in Analytics, Internet Marketing, Marketing Articles by Page on March 7, 2014

Big Data is confusing to all of us. How much is relevant? How much is to much? How detailed does it have to be? and so on… So often we get caught up in the gathering of data without understanding what is important for us to know. Then...

Luxury Brands are using Visual Marketing to connect

Posted in Marketing Articles, Social Media Articles by Page on February 28, 2014

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Visual products that promote and market their products in a highly compelling visual way such as luxury automobiles, resorts, hotels, real estate, design, etc. have found that the visual marketing efforts can be greatly enhanced thru the use of Instagram and Printerest. The Page Group feels however that this...

How do customers feel about your gathering their Big Data?

Posted in Analytics, Business Articles, Internet Marketing by Page on February 28, 2014

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There always is a balance between gathering data regarding your customers and marketing efforts that needs to be found. The Page Group feels that with the advent of Big Data we have to be more sensitive as marketers as to how our companies clients feel about the data we collect,...

Social Media Engagement – Listening to the Online Social Conversation

Posted in Analytics, Online Marketing / SEO / SEM Articles by Page on February 26, 2014

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As we look at the following articles we want to caution our readers…Although this is a very serious conversation, and it has significant relevance it needs to align with your company size, sales volume, customer base, marketing budget, web engagement and other factors before committing to the level of social...

Is Traditional Media making a comeback – It has to be part of the marketing mix.

Posted in Business Articles, Internet Marketing, Marketing Articles by Page on February 26, 2014

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Clients of The Page Group have always been guided to the premise that it is a blending of effective marketing across all platforms and channels that creates a successful campaign. We recommend not rushing to new technologies until you understand how your customers are engaging and using those technologies....

Be a Better Linked Expert – Tips on improving your Linkedin Etiquette

Posted in Social Media Articles by Page on February 24, 2014

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9 Ways to Be Less Annoying on LinkedIn BY BILL MURPHY JR. Inc.com Productivity Playbook Feb 24, 2014 LinkedIn brings out the worst in some people. Here’s how not to be one of them. LinkedIn is a powerful tool, but it brings out the worst in some people. As...

Marketing in the Digital World – CMO’s Speak

Posted in Internet Marketing by Page on February 21, 2014

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CMO Summit: Three Brands Dish About Marketing In The Digital World CMO EXCLUSIVES | February 20, 2014 by Giselle Abramovich Senior & Strategic Editor CMO.com Digital–and social media, specifically–has forever changed the marketing game, and CMOs need to take note, according to speakers at “Brand New World: The Expanding Role of the...

Can instagram help your e-commerce strategy?

Posted in Internet Marketing, Social Media Articles by Page on February 14, 2014

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This article creates an interesting look at the visual posting social media sights like instagram. In fact they could deliver so much more to commerce and consumable companies if they allowed richer data to be posted along with the image they post online. Perhaps their limitations create a new opportunity...

Do Marketers understand digital marketing & analytics?

Posted in Analytics, Internet Marketing, Online Marketing / SEO / SEM Articles by Page on February 13, 2014

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Great insights from some of the top social media and marketing execs will be found in the following article by Giselle Abramovich. The questions we all have are the same digital data gives us so much to analyze and track, but do we do a good job of it...

Does your real-time marketing work?

Posted in Marketing Articles, Social Media Articles by Page on February 13, 2014

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As I mentioned in my earlier post…to many social media leaders engage in social media for the fun of it, or to be cute, or to just engage, but they don’t develop a social media strategy that generates an action. The following article talks to the fact that so...