Category Archives: Branding Articles

Do you promote and publish your “Brand Purpose”?

In everything we do in marketing today, and especially everywhere we connect with the consumer we MUST present who and what our brand and brand purpose is so the consumer becomes very clear what we stand for and what we will deliver on. This builds trust in the brand, it...

Hendrick’s Gin connects w/ cool young customers

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Are you capturing a changing marketplace? Are you finding cool young customers who connect with your brand? Do you struggle with changing metrics, and a ever changing audience. You need to find ways that connect with your evolving marketplace and understand the changing focus of your audience all...

What is a strong Linkedin Profile?

Posted in Branding Articles, Business Articles by Page on October 14, 2015

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Pathfinder Information sent out this helpful reminder of what makes up a strong Linkedin Profile. Take some time to see if you can improve and enhance your profile, and connect with strong connections who are influencers in your industry or field. TOP 5 ATTRIBUTES OF A STRONG Linkedin PROFILE Attract Hiring Managers...

What is meaning of being authentic?

Posted in Branding Articles, Marketing Articles by Page on October 13, 2015

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The Page Group states this a little differently. We believe that to be authentic we must influence and communicate with our consumers at every touch point that they use to connect with the brand in manner that delivers on their expectations from the brand. Your brand ethos must align with...

Personalization is critical for success in Mobile.

Posted in Branding Articles, Marketing Articles by Page on October 13, 2015

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Mobilization offers an opportunity to deliver one to one consumer connected personalization like no other medium today. We all need to understand how to best connect with our mobile audience and deliver on that experience in an affective way. Study: Personalization A Must For Mobile Customer Experience CMO...

Learning more about Brand licensing.

Posted in Branding Articles, Business Articles by Page on October 12, 2015

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The Page Groups efforts to enhance a companies brand connection with its audience often gives us opportunity to expand the reach, and revenue, of the brand thru licensing. With our extensive experience in licensing The Page Group has helped numerous companies tap into this strong Branding Strategy that really...

Is being Authentic critical to your success?

Posted in Branding Articles, Business Articles, Marketing Articles by Page on October 9, 2015

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True marketing success is often achieved by being totally focused on being authentic in all your communications and connections with your core audience. Your brand must be authentic in every way you communicate and connect and at every touch point they have with your company. Only then do they...

Creative Freedom is needed for your brand to thrive.

Posted in Branding Articles, Business Articles by Page on October 9, 2015

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CMO’s need to connect with their audience and internal staff thru aligning their creative freedoms and thoughts throughout both groups. A companies core values MUST BE connected internally and externally in an organization. It must be embraced in your marketing and advertising as well as your established brand...

Brand Stories – Disney Marketing drives them with Brand Stories

Posted in Branding Articles by Page on October 2, 2015

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Disney has always been a story teller. They develop storylines that connect with the consumer and then develop the products, relationships, and community around that storyline. Many companies find that Brand Stories are very important to connecting with their consumers…so is this a right strategy for you? Every...

Repair a Brand’s image following a crisis-easy steps.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on October 2, 2015

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Have you had to respond to repair a brand’s image due to unforeseen negative market news? Proactive PR is always the best approach to resolving problems that occur in all of our lives. Don’t skirt around the issues. Tackle them head on. Be Sincere and don’t hide behind...