Category Archives: Branding Articles

Brand strategy is a process of rethinking and re-evaluating.

As marketing depts we are always rethinking our relationship with our consumers and how to best meet todays demands on the marketing team and their effectiveness to build solid brand connections. Jeff’s article speaks to that struggle and how we can all contribute to our success by just staying focused...

Kuryakyn reBrands with new image and logo.

Posted in Branding Articles by Page on February 26, 2016

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Kuryakyn is a well known motorcycle aftermarket motorcycle parts company. They just initiated a full rebranding of their company with new logo and image. Kuryakyn Unveils Rebranding, Capitalizes on ‘NXT25’ Program By Canyon Carver February 25, 2016 Kuryakyn Holdings, LLC premiered a new corporate brand identity and logo at V-Twin Expo...

Range Rover w/ $100,000 plus added value in its gun case.

Posted in Branding Articles, Business Articles by Page on February 23, 2016

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Range Rover has something to add to the fleet in your outback caravan of vehicles. Comes complete with its own custom leather gun case and two. Holland & Holland custom shotguns. I guess your hounds can now ride in style, and the weapons are always with you incase...

Top 30 Car Brands chosen by Consumer Reports

Posted in Branding Articles, Business Articles by Page on February 23, 2016

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The Top 30 car Brands are chosen every year by Consumer Reports, and we learn more about the evolving automotive marketplace. Once again we see luxury brands like Audi, Lexus and Porsche stay at the top of the rankings. Check out the listing as posted in the USA Today, and the...

Iconic Brands that have disappeared

Posted in Branding Articles by Page on February 23, 2016

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It is often hard to understand how Iconic Brands fail and disappear from the marketplace, but in most instances it goes directly back to their loosing touch with their consumer, what the consumer needs, and how the consumer interacts with the brand. They are not listening to their consumers and...

Customer service builds brand loyalty … learn how.

Posted in Branding Articles, Business Articles by Page on February 18, 2016

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Customer service is a critical element of fulfilling your brand promise to your loyal customers. If you truly want to build brand equity as well as brand loyalty you need to evaluate throughout your organization how the brand DNA is communicated and represented to those consumers. Customer Service is...

Translating your Brand Identity to new markets

Posted in Branding Articles by Page on February 18, 2016

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Your brand identity is an ever changing perception and image if you truly track your consumers and understand how they want to connect with your brand. Consumers interests change over time, and your ability to track those subtle changes of influence within your audience may lead you to evaluate...

Its A Brand World

Posted in Branding Articles by Page on February 18, 2016

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Today’s consumer is engaged in a brand world where they choose the goods products and services that they use by connecting with the attributes and values associated with those brands. Everyday we make choices, and every day we connect with the brands we love and include them in our...

Brands that made comebacks from the brink…

Posted in Branding Articles, Business Articles by Page on February 12, 2016

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Strong Brands that have dropped from favor and then have been revived are a story worth viewing. They tell us a clear story of why we need to continually evaluate how our companies connect with our core audience, and how relevant our brand, its products, and its services must...

Pulse receives $10 million investment into its Digital Technology platform.

Posted in Branding Articles, Business Articles by Page on February 12, 2016

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Pulse Co., a Florida and California based digital technology company receives a new round of investment. Variety online story let’s us know more about Pulse and their investment partners strategies and long term goals from this significant investment. Keep watching for news from Pulse Evolution in the months ahead....