Category Archives: Branding Articles

The New iMessage App Store

iMessage is expanding to become a more effective marketing tool. check out this recent article posted on AdAge reflecting some of the innovative new ways that marketers can expand the impact of their direct marketing campaigns without the burden of social media clutter. Apple’s New App Store for...

An Inspirational Speech on building Brands and Marketing

Posted in Branding Articles, Marketing Articles by Page on August 22, 2016

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Below is an Inspirational Speech on marketing sent to me by our good friend Bob Liljenwall, Professor of Branding at UCLA. An inspirational speech — Think Strawberries James Lavenson, former president of the world-famous Plaza Hotel in New York Here is a very important speech I would like you...

Psychology and connecting with your consumer?

Posted in Branding Articles, Marketing Articles by Page on August 11, 2016

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Marketers have long known the importance of connecting with your audience. Here is a fresh perspective on how Psychology can help you connect with your consumer in ways that bring them closer to your brand. This is a great perspective to take into consideration. 5 Psychology-Based Methods to...

Brand Loyalty and how to achieve it thru great apps.

Posted in Branding Articles, Internet Marketing, Marketing Articles by Page on August 11, 2016

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Building brand loyalty is one of the key responsibilities for the marketing department. Here are some insights into how various companies have created apps that truly connect with consumers and build loyalty while also driving revenue. To truly be effective in developing these tools we must first understand...

Top 10 Brand names for 2016

Posted in Branding Articles, Business Articles by Page on July 22, 2016

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The Top 10 Brand names gives us all perspective of how the marketing world is shifting. Sometimes it is not clear and others it becomes obvious, but even in 2016 the question asked is whether the move by Google to create a new corporate umbrella hurts the brand or helps....

Live Video works, but it has to be focused.

Posted in Branding Articles, Business Articles, Marketing Articles by Page on July 18, 2016

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Live video has become counterpoint of so much of today’s media, and now it is transitioning into the world of advertising. Event marketing companies can benefit greatly from utilizing live video to broadcast to their core audience those events that have great meaning to their customers. Companies introducing...

Customer Experience often drives luxury purchasing habits.

Posted in Branding Articles, Marketing Articles by Page on July 14, 2016

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Customer Experience is the #1 connector between a customer and a brand. It is the influencer that keeps a customer engaged with the brand. It is the feeling that drives customer confidence in buying products from your brand. It is the reminder of confidence in a brand....

Will Smith knows Branding

Posted in Branding Articles, Business Articles by Page on July 13, 2016

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Very interesting insights by Will Smith. Check out his point of view and how it can help you shape your strategies. What Will Smith Can Teach You About Branding In Cannes, Actor Shares Three Tips on Keeping It Relevant By Chris Pollack. Published on June 21, 2016. It’s a safe bet that decades...

Celebrating customers can drive results.

Posted in Branding Articles, Business Articles, Customer Service and Your Brand, Internet Marketing by Page on July 13, 2016

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In celebrating customers we build loyalty with them. The Page Group has always felt that to be truly successful in building a strong brand we need to clearly understand how our consumers connect with our brand, and understand clearly every touch point that they use in connecting with us...

Co-Brand Strategies.

Posted in Branding Articles, Business Articles by Page on July 6, 2016

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To Co-Brand can have tremendous value to both companies if the strategy begins with a clear understanding of the objectives that both brands need to be successful. You have to look at it from both sides of the reflective brands. When Should You Co-Brand? Seven Questions to...