Category Archives: Branding Articles

Do you want to become a Brand Leader? 8 steps to success…

Posted in Branding Articles by Bob on June 28, 2013

8 simple ways to be a better Brand Leader 27June2013 Graham Robertson As we push to be great Brand Leaders, hare are 8 ways to push yourself to be better. This is from the 20 years of hiring, training, encouraging and even firing Brand Leaders. Here are 8 things that separate...

Brand Segments

Posted in Branding Articles, Business Articles, Uncategorized by Bob on June 3, 2013

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HOW CAN ONE BRAND APPEAL TO DIFFERENT BRAND SEGMENTS? May 17, 2013 · by Wavelength Marketing · in Brand Personality, Brand Strategy, Brands and Emotion. · At a recent workshop in Kuala Lumpur an Executive who overseas strategy at a global brand posed an interesting question her firm had been wrestling with: “How can one brand...

What is your Brand Vision? Do you need a Brand Roadmap?

Posted in Branding Articles by Bob on May 30, 2013

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Do you need a brand road map? Do you have a plan that aligns your customer and shopper based initiatives? It will help you make more effective decisions across all business functions. Here’s how. The goal of a brand vision is to drive sales and profits by building a strong, differentiated...

What does your logo say about your brand / company ???

Posted in Branding Articles by Bob on May 21, 2013

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365 Creative is a creative house, and they speak to the topic of design, but today a brand is NOT its logo. A logo is part of the overall brand statement and it must be aligned with the brand DNA, the brand image, brand connecting points, brand message statement,...

5 lessons in corporate brand building

Posted in Branding Articles by Bob on May 21, 2013

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Five lessons in corporate brand building from the big boys by Jens Lundgaard 17 May 2013 09:30 There’s been some talk in the last weeks about FMCG companies investing in and building their corporate brands. Research by media monitoring company Precise, published in March 2013 says that consumers are more likely to...

Branding From The Inside Out

Posted in Branding Articles, Social Media Articles by Bob on May 20, 2013

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CMO EXCLUSIVES | April 23, 2013 by Cheryl Burgess CEO & CMO Blue Focus Marketing Plenty of books have already been written about the nature of social business and what brands need to do in order to prepare. ARTICLE HIGHLIGHTS: The most successful brands empower their employees to keep learning. Companies must establish...

Is Your Brand Promise Being Delivered From the Inside Out?

Posted in Branding Articles by Bob on May 14, 2013

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Michelle Rebecca 04.04.13 A killer logo and a beautifully designed website? Check. A creative company name and tagline? Check. But those are only the surface elements of a company’s brand. If a business is going to live up to its reputation, it has to deliver its brand promise from the...

Brand Capital – Top 25 Brands

Posted in Branding Articles by Bob on May 10, 2013

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May 7, 2013, 10:27am EDT Coca-Cola No. 6 on Davis Brand Capital 25 Courtesy of The Coca-Cola Co. The Coca-Cola Co. (NYSE: KO) is the only Atlanta company on the 2012 Davis Brand Capital 25 published Tuesday. Jacques Couret Senior Online Editor-Atlanta Business Chronicle The Coca-Cola Co. (NYSE: KO)...

Reinventing your Brand…

Posted in Branding Articles by Bob on May 7, 2013

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4 Lessons on reinventing you and your brand May 05, 2013 How can people or companies reinvent their brands? What does it take to remake who we are and how we’re perceived? I’ve been thinking about these questions since having lunch a couple of weeks ago with Dorie Clark, a stellar marketing...

Who is Apple? Do they have an identity Crisis?

Posted in Branding Articles, Business Articles by Bob on May 6, 2013

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Apple’s Problem Is Not Product Innovation, It’s Message Renewal by Alan Brew on Apr 30, 2013 It was no coincidence that Samsung ran an eight-page ad in the Wall Street Journal last Tuesday (April 23) trumpeting the Galaxy S4 smartphone. It was the same day Apple was to announce its financial results for...